AS Media Studies

3. From this information about the people who buy the magazine, we learn that
more males than females read the magazine but it’s near 50%. This could be
because rock appeals to a mix of genders as this magazine is not specially
aimed at males or females as it uses the rock stereotypical colours and fonts.
However, I did think that the male gender would have a higher gender. Also I
learnt that the majority age group of Kerrang magazine is 15-24 year olds with
56.1%. This age group are bigger music fans who would buy the magazine as
well as listen to rock music. The lowest age group 65+ with 0.1%. A reason for
this could be that they prefer old-fashioned music and find rock music trashy
and unattractive to listen too.
From this information, we learn that it
appeals to the younger age group which is
good for advertisers around film, games,
government and mobiles. Also Kerrang! is
based online as well as having podcasts,
awards and a tour. This is to get the
company to be known and hopefully buy
the magazine. Also it implies that the
audience are well off because they are
heavy spenders compared to the normal
average.
From this information, we learn that the mean age is 27. This is a young adult age which could be due to the
contents and the style of writing which could attract them to this magazine. The circulation is the number of
magazines brought in a month with is a high number and this figure can continue to be the same throughout the
months when the magazine is released. The readership shows a giant leap n figures from the circulation which
shows that even though hone person buys it, many could read it. However they are not buying the magazines for
themselves as they may not be committed to buy it and be that interested.

6. From these percentages on the top-right, it that that the
majority who read the magazine is college graduates. This
could be because this age group could be very popular into
listening to music and finding new songs. Also the musicians in
Billboard magazine may relate to the music they like. The
lowest percentage is post-graduate degree at 25% and at 49%
is senior/upper management titles. These figures can change
every year but new and more attractive music would draw
them into buying this magazine.
The average household income is quite high compared to the
normal average. This shows that the people who buy the
magazine are wealthy and is a leisure activity. The total
readership is the number of people who read the magazine
which Is a high number as it’s most probably a yearly figure.
Also 71% of people also view the magazine through a different
medium which include mobiles and the website. This shows
that these people do like the magazine and want more.
Also 60% of the readers receive the copy at home which
shows that this percentage do enjoy the magazine and is
a big interest for them, as they do engaged and in-depth
reading at home. 45% of people keep the magazine after
another issue is released which shows that they collect
the magazine and is an interest for them.
This pie chart shows the variety of platforms
where you can access Billboard through
magazine, website, newsletters, events
app, etc. In the magazines, you can find
music/media/entertainment moguls, artists,
a-list celebrities, pop culture, trendsetters
and music tastemakers. Each platform has
a variety of different content to attract a
large audience. This is not common in other
magazines.