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Craft the Perfect Privacy-Friendly Location Policy
1.
Localpoint® © 2013 Digby.
CONFIDENTIAL Craft the Perfect Privacy- Friendly Location Policy
2.
Afraid your customers
think they’re being tracked?
3.
As a marketer,
you may feel like you’re wearing a scarlet letter.
4.
Fortunately, crafting a
location-based marketing policy that allows you to contextually engage customers while protecting their data is a feat made easy with a simple equation…
5.
Loyalty + Transparency
+ Accountability +Value-Add = Privacy
6.
In this session,
we’ll provide you the tools and best practices
7.
so you only
have to worry about making customers happy.
8.
Eric Newman VP
Products & Marke6ng July 24, 2013 Craft the Perfect Privacy- Friendly Location Policy