Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Study Of  CONSUMER  BEHAVIOUR   for A Financial Daily Prepared by: Aftab Hathi Roll No.: P1012
 
 
Organizational Profile <ul><li>Business Standard is the country's most respected business daily, launched in 1975 from Kol...
Product Profile  <ul><li>Business Standard Newspaper </li></ul><ul><ul><li>Supplements: </li></ul></ul><ul><ul><ul><li>The...
<ul><li>Business Standard consist of Business News, Finance News , World Business, India Stock News, Indian stock market, ...
Pricing Strategy <ul><li>Rs 3.5 from Monday to Saturday </li></ul><ul><li>Rs 6 for the weekend supplement </li></ul><ul><l...
Complementary Bag
Delivery chain <ul><li>Through Coupon System </li></ul>
Sr. No. Parameter Business Standard The Economic Times Business Line Financial Express 1. Price (One Year) Cover Price: 10...
 
Upcoming SlideShare
Loading in …5
×

Aftab presentation

205 views

Published on

Published in: Business, Economy & Finance
  • Be the first to comment

  • Be the first to like this

Aftab presentation

  1. 1. Study Of CONSUMER BEHAVIOUR for A Financial Daily Prepared by: Aftab Hathi Roll No.: P1012
  2. 4. Organizational Profile <ul><li>Business Standard is the country's most respected business daily, launched in 1975 from Kolkata. </li></ul><ul><li>Published from 12 cities, and is circulated in more than 1400 towns across India with circulation close to 2,50,000 copies per day. </li></ul><ul><li>Headed by Mr. T.N. Ninan, perhaps India’s best-known business journalist, Business Standard has the country's best economic journalists and columnists working for it. </li></ul>
  3. 5. Product Profile <ul><li>Business Standard Newspaper </li></ul><ul><ul><li>Supplements: </li></ul></ul><ul><ul><ul><li>The Strategist </li></ul></ul></ul><ul><ul><ul><li>The Smart Investor </li></ul></ul></ul><ul><ul><ul><li>BS Weekend. </li></ul></ul></ul>
  4. 6. <ul><li>Business Standard consist of Business News, Finance News , World Business, India Stock News, Indian stock market, India investments, Indian industry, Sensex, Nifty, </li></ul><ul><li>BSE, NSE, India Business, India Economy, India, share market, Corporate Result, Finance News . </li></ul>
  5. 7. Pricing Strategy <ul><li>Rs 3.5 from Monday to Saturday </li></ul><ul><li>Rs 6 for the weekend supplement </li></ul><ul><li>1200 annually </li></ul><ul><li>Offer Price: Rs. 699 </li></ul><ul><li>Along with a complementary trolley bag. </li></ul>
  6. 8. Complementary Bag
  7. 9. Delivery chain <ul><li>Through Coupon System </li></ul>
  8. 10. Sr. No. Parameter Business Standard The Economic Times Business Line Financial Express 1. Price (One Year) Cover Price: 1092 Subscription: 699 Cover Price: 1534 Cover Price: 1460 Cover Price: 1768 2. Stock Analysis BS 200, good coverage Good coverage Good information Good 3. News Business Business + General Business + General Business 4. Publication house Own Bennett, & Coleman The Hindu The Express Group 5. Pages (Average) 22-24 20-22 20-24 18-20 6. Color Pink Pink White Pink 7. Updates No Weekly Update No No 8. Language Easy Moderate Hard Moderate 9. Locations 12 cities 11 cities 14 cities 10 cities 10. Market Position 2 nd 1 st 4 th 3 rd

×