1. Flipkart
Advertisement-Ofiice
Key message-Trust worthy
Strategy-Tied to convince people that shopping is hassle free and safe
Advertisement-Friends
Key message-30 day replacement guarantee
Strategy- if any faulty product found it would be replaced in 30 days
Advertisement-Parlour
Key message-Original Products
Strategy- All products are original and not duplicate and they come with warranty.
Advertisement-Husband
Key message-Online transaction
Strategy-In this ad the show about the products which could be bought online without any problem
Advertisement-Books
Key Message-get anything by one click
Strategy-No matter what the product is you can get it and in variety by just log in the website
Advertisement-Mr.Impatient
Key message-Customer Satisfaction
Strategy-Service provided as per customer requirement

2. Advertisement-Mr.Tweeter
Key message-Never cheats their customer
Strategy-Very fast refund strategy
Advertisement-Mr.Forgetful
Key message-Fastest delivery
Strategy-Delivered the order within a day
Advertisement-Shopping
Key message- Discounts
Strategy-Provides maximum discounts on products