Five presenters discussed cooperatives and rural markets in India. They covered topics like the scope of rural marketing, methods to motivate rural consumers, and marketing inverters in rural areas. Specifically, they noted the growing purchasing power and infrastructure in rural India, as well as the importance of inverters for providing power and modern technologies in non-electrified rural areas in a less expensive way. In conclusion, inverters were said to play an important role in rural lives by supporting employment growth and development while also allowing rural consumers to experience modern standard of living.