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1. Dis c ov erNew Opportunities, ManageandEliminateThreats withSWOT Analys is
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2. S – Strength
W- Weakness
O – Opportunities
T - Threats
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3. Are you a marketer or a business owner? Then, SWOT Analysis
is the best tool for understanding your strengths and
weaknesses, and for identifying both the opportunities open
to you and the threats you face.
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4. STRENGTH
Whilst performing a SWOT include strengths that you and
your business possesses. Don’t just focus on the attributes of
your products or services, instead focus on the competitive
advantages that you uniquely own in your industry.
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5. WEAKNESS
Look at your weakness from a brand perspective and think
about areas you need to improve. Also, challenge yourself to
identify weaknesses that your business uniquely faces, and
focus on the factors that could keep you from being
competitive.
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6. OPPORTUNITIES
Identify the places where you can take your brand and
determine the various ways you can expand and increase
brand awareness.
THREATS
What are the factors that put your success at risk? These
could be competitors, changes to legislation, new
technologies and solutions on the market, a fluctuating
economy, anything that means fewer people are buying your
product or service.
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7. Visit www.keynote.co.uk for more information.
Call: 0845 504 0452
E-mail: sales@keynote.co.uk