Online Reputation Management
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Kerry Rego regularly speaks as a keynote presenter on how to use social media and social networking tools to enhance your online reputation. Her book "What You Don't Know About Social Media CAN Hurt You: Take Control of Your Online Reputation" (to be released in paperback November 2012) is a full length description and plan for action. http://kerryregoconsulting.com/blog/books/ If you would like to have Kerry Rego come to your location to speak on this subject, please contact her at 707-520-4572 to arrange her services.
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Online Reputation Management
- 1. Online Reputation Management: The Tools to Help You Protect Your Name Kerry Rego Consulting
- 3. What Happens in Vegas… …doesn’t stay there, thanks to social media.
- 4. In a 2010 study by Microsoft & Cross Tab Market Research, 70% of U.S. recruiters have rejected candidates based on their online reputation though only 7% of Americans believe their online reputation affects their job search.
- 5. First Page of Search Results 85% never get off the first page! Internet Reputation Management Data by Compete, Jacob Nielsen, Optify Image courtesy InternetReputationManagement.com
- 6. 4 out of 5 Consumers changed their minds about a recommended purchase based solely on negative information they found online. - 2011 Cone Online Influence Trend Tracker
- 7. Have you ever Google’d yourself?
- 8. Web Items That Can Be Damaging •Your photo •Spelling •Damaging info •Duplicate names
- 9. Monitoring Tools • Google Alerts • Social Mention • Klout • Hootsuite • Grader • Twitter Search • Hyper Alerts
- 10. Own Your Name .net misspellings with a middle initial, if necessary
- 11. Own a Business? Map It http://bit.ly/MasterListDirectories
- 12. Negative Posts • How do you deal with it normally? • Listen, respond, react • Provide customer service & survey • Collect reviews on the spot • Don’t erase negative posts! • Control is an illusion
- 13. 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years. (Oxford-Metrica)
- 14. Set up a Crisis Plan •Plan procedure •Document •Mock exercise •Train
- 15. Update Communication Policy • Add internet tools • Communicate with staff • Train for best practices • Update legal wording
- 16. High Ranking Social Media • Facebook Pages • LinkedIn Personal Profiles • Twitter • Google Local/Places • Manta (directories) • Blogs • Pinterest • Slideshare • YouTube
- 17. Early Nov 2012
- 18. THANK YOU! Kerry Rego Consulting 707.520.4572 www.KerryRegoConsulting.com Kerry@KerryRegoConsulting.com