Online Reputation Management:The Tools to Help You Protect Your Name Kerry Rego Consulting
What Happens in Vegas……doesn’t stay there, thanks to social media.
In a 2010 study by Microsoft & Cross Tab MarketResearch, 70% of U.S. recruiters have rejectedcandidates based on their onl...
First Page of Search Results                                         85% never get                                        ...
4 out of 5Consumers changed their minds about arecommended purchase based solely on negativeinformation they found online....
Have you everGoogle’d yourself?
Web Items That Can Be Damaging•Your photo•Spelling•Damaging info•Duplicate names
Monitoring Tools    •   Google Alerts    •   Social Mention    •   Klout    •   Hootsuite    •   Grader    •   Twitter Sea...
Own Your Name.net       misspellings        with a middle initial, if necessary
Own a Business? Map It   http://bit.ly/MasterListDirectories
Negative Posts• How do you deal with it normally?• Listen, respond, react• Provide customer service & survey• Collect revi...
83% of companies will face a crisis that will negativelyimpact their share price between 20 and 30%, during thenext five y...
Set up a Crisis Plan         •Plan procedure         •Document         •Mock exercise         •Train
Update Communication        Policy        • Add internet tools        • Communicate with staff        • Train for best pra...
High Ranking Social Media     •   Facebook Pages     •   LinkedIn Personal Profiles     •   Twitter     •   Google Local/P...
Early Nov 2012
THANK YOU!   Kerry Rego Consulting        707.520.4572 www.KerryRegoConsulting.comKerry@KerryRegoConsulting.com
Online Reputation Management
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Online Reputation Management

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Kerry Rego regularly speaks as a keynote presenter on how to use social media and social networking tools to enhance your online reputation. Her book "What You Don't Know About Social Media CAN Hurt You: Take Control of Your Online Reputation" (to be released in paperback November 2012) is a full length description and plan for action. http://kerryregoconsulting.com/blog/books/

If you would like to have Kerry Rego come to your location to speak on this subject, please contact her at 707-520-4572 to arrange her services.

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Online Reputation Management

  1. 1. Online Reputation Management:The Tools to Help You Protect Your Name Kerry Rego Consulting
  2. 2. What Happens in Vegas……doesn’t stay there, thanks to social media.
  3. 3. In a 2010 study by Microsoft & Cross Tab MarketResearch, 70% of U.S. recruiters have rejectedcandidates based on their online reputation thoughonly 7% of Americans believe their online reputationaffects their job search.
  4. 4. First Page of Search Results 85% never get off the first page! Internet Reputation Management Data by Compete, Jacob Nielsen, Optify Image courtesy InternetReputationManagement.com
  5. 5. 4 out of 5Consumers changed their minds about arecommended purchase based solely on negativeinformation they found online.- 2011 Cone Online Influence Trend Tracker
  6. 6. Have you everGoogle’d yourself?
  7. 7. Web Items That Can Be Damaging•Your photo•Spelling•Damaging info•Duplicate names
  8. 8. Monitoring Tools • Google Alerts • Social Mention • Klout • Hootsuite • Grader • Twitter Search • Hyper Alerts
  9. 9. Own Your Name.net misspellings with a middle initial, if necessary
  10. 10. Own a Business? Map It http://bit.ly/MasterListDirectories
  11. 11. Negative Posts• How do you deal with it normally?• Listen, respond, react• Provide customer service & survey• Collect reviews on the spot• Don’t erase negative posts!• Control is an illusion
  12. 12. 83% of companies will face a crisis that will negativelyimpact their share price between 20 and 30%, during thenext five years. (Oxford-Metrica)
  13. 13. Set up a Crisis Plan •Plan procedure •Document •Mock exercise •Train
  14. 14. Update Communication Policy • Add internet tools • Communicate with staff • Train for best practices • Update legal wording
  15. 15. High Ranking Social Media • Facebook Pages • LinkedIn Personal Profiles • Twitter • Google Local/Places • Manta (directories) • Blogs • Pinterest • Slideshare • YouTube
  16. 16. Early Nov 2012
  17. 17. THANK YOU! Kerry Rego Consulting 707.520.4572 www.KerryRegoConsulting.comKerry@KerryRegoConsulting.com

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