The report titled “Poland Car Rental Market by Market Structure (Organized and Unorganized Sector), by Mode of Booking (Online and Offline), by Clients (Leisure and Business), by Pick-Ups (Airport and Off-Airport), by Car Type (Small, Medium and Large) and by Major Regions - Outlook to 2022” by Ken Research suggested that growing demand for online car booking backed up with growing number of medium and small car rental companies will majorly account for the overall revenue growth of Poland car rental market in next 5 years till 2022.

1. Poland Car Rental Market Trends

2. Strong competition among car rental operators, massive growth in online
car bookings and aggressive price competition will be the major growth
drivers of Poland car rental market in upcoming years.
Car rental services in Poland have been increasingly gaining
prominence with growth in the number of corporate clients coming from
international headquarters backed with leisure tourists inclined
to car rental services especially during summer and holiday seasons.
Further, during the review period, the nation has witnessed rise in
domestic flights and increased tourism from overseas markets which has
a positive correlation with the growth in the number
of car rental transactions. Recently, growing number of consumers have
shown preference for online car booking over offline bookings owing to
price, convenience and offer transparency.

3. Further, huge players in the industry have introduced better services
such as loyalty programs, increase rental time, lower price and others,
to attract consumers. Poland observed highest demand of car rental
during June to September which has resulted in growth of fleet size
during the peak season. At the end of the season, car rental companies
reduce their fleet sizes, which results in significant differences between
the number of available cars at the peak of the season and the fleet
size at the end of the calendar year.

4. The car rental industry in Poland is highly fragmented with the
presence of well-known international brands such as Europcar, Hertz
and Avis and wide presence of domestic brands such as Express and
Panek and other unorganized players operating in the industry. The
organized players have dominated the sector space owing to their
long-established presence, large fleet sizes as well as their
numerous rental points at airports, railway stations and large city
centers. Recently, local car-sharing, bike-sharing schemes and peer-
to-peer platforms such as Uber and Blablacar.pl have been increasing
their presence in the market. Poland has witnessed rising demand of
insurance replacement car rental which has additionally led many
people to start small local car rental companies in the country.

5. The report titled “Poland Car Rental Market by Market Structure
(Organized and Unorganized Sector), by Mode of Booking
(Online and Offline), by Clients (Leisure and Business), by Pick-
Ups (Airport and Off-Airport), by Car Type (Small, Medium and
Large) and by Major Regions - Outlook to 2022” by Ken Research
suggested that growing demand for online car booking backed up with
growing number of medium and small car rental companies will
majorly account for the overall revenue growth of Poland car rental
market in next 5 years till 2022.

6. For more information on the research report, refer to below link:
https://www.kenresearch.com/automotive-transportation-and-
warehousing/automotive-and-automotive-components/poland-car-
rental-market/142453-100.html
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