2. Female college students
Ages 18-25
On a budget
Trendy, but smart
Want to be in style Photo Credit:
http://www.eduguide.org/library/
Like to go to
viewarticle/2049
bars/parties
Have to have the
latest technology
Photo Credit:
http://www.ae.com/web/guides/
dressguide.jsp?catId=cat5900037
3. Increase in purchases of party outfits
Measure as units sold
Total number of units sold per year, with returned
items subtracted from that total
Increase awareness of product
Measure by number of clicks on Google Adwords
Gainfollowers on Instagram
Move up leaderboard on Socialcam
4. Female college
students want to look
cute, but not spend a
ton of money
Using
social media to
market to college
students
Girlsin cute party Photo Credits: http://www.ae.com
outfits, having fun with
no worries on their
minds
5. Photo Credit:
http://weheartit.com/entry/24673663
User takes photos on
Smartphone
Can upload to
Instagram or other
social networking sites
Ask target to upload
pictures in our clothing
Tag
our company in
photo
Photo Credit:
http://articles.latimes.com/2012/apr/09/business/la-fi-tn-breaking-
facebook-buying-instagram-for-1-billion-in-cash-and-stock-20120409
6. User records short videos on
Smartphone
Can be shared with social
media sites
Used in conjunction with
Photo Credit ^
http://reviews.cnet.com/
our Twitter and Facebook
8301-19512_7-5742767
8-233/socialcam-vs-
viddy-on-ios/
profiles
Upload and tag us on
Photo Credit:
Facebook or Twitter
http://www.mactrast.com/2011/03/socialcam-a-
new-iphone-app-to-share-videos-with-friends/
7. Competitions with different themes
Examples:Christmas party outfits, best friends photos/
videos, wedding photos, summer night videos, etc…
User will upload pictures and videos in our
clothing
Offer coupons and gift cards a
as rewards
Both are applications on
Smartphone's
Photo Credit:
http://web.stagram.com/n/americaneagle/
8. Use Google Adwords Keywords will include:
Going out shirts
to draw customers to
Party outfits
our website Party clothes
Holiday party dresses
Birthday dresses
Party shirts
Dark skinny jeans
Dark jeggings
Going out skirts
Sequin shirts
Party heels
Photo Credits: http://www.ae.com Colored Jeans
9. Includes cost of planning,
implementation, media involved and all
other aspects
$250 per hour
150 hours per month
$35,000 per month
Will
decrease after initial
planning & implementation Photo Credits:
http://www.thesocialbureau.com/blog/frontpage/and-
if-2012-was-the-year-of-start-ups-acquisitions-autodesk-
buys-socialcam/ :
http://7dias7noches.net/blog/twitter-tambien-queria-
comprar-a-instagram.html/instagram-logo-2 :
http://find.mapmuse.com/brand/american-eagle
10. American Eagle has primarily been known for
comfortable clothing
Plan to market party clothing and nicer outfits
to college students
Target audience already trusts AEO’s expertise
elsewhere
Using Social Media sites and Google Adwords
to draw in
