24. THE PALACE OF AUBURN HILLS
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AUBURN HILLS, MICHIGAN
SIZE. 60,000 SF
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33. HOSPITALITY DESIGN MAGAZINE REPRINT
> Upscale Sports
Reprint from Hospitality Design Magazine
Trend Alert! For the last few years, hospitality
design has been informing residential design,
and vice versa, and now, it seems hospitality
design is increasingly influencing the look of
sports arenas. “It makes sense,” says Kelly
Deines, associate and director of interior
design for Rossetti Architecture in Southfield,
Michigan. “I think these collectors of energy,
should look like them - kinetic buildings for
kinetic activities. Contemporary design (of
sports arenas) is long overdue.”
Deines recently designed a new 60,000-
square-foot North Entry addition for the
Palace of Auburn Hills including a new
entrance, concourse, dining and retail areas
and box office windows. The goal: a revenue-
generating hospitality space that caters to a
new audience - not the typical sports-goer,
but the corporate, luxury-suite seeker.
It’s a dramatic statement from the start with
the new build’s angular glass-and-steel
facade. “It’s like an iceberg that broke away
and ended up next to the Palace. It’s dynamic,”
Deines says. Inside, a new restaurant, lounge,
and club are trimmed in wood, leather, and
granite, while the eight suites (more than
1,000 square feet each) of Club 53 are outfitted
with pool tables, wood beams, stone columns,
and antler inspired chandeliers. Yet, the main
concourse echoes the exterior’s modern feel
thanks to reflective surfaces like stainless
steel high-top tables and barstools, columns,
and grid ceiling. And the design worked. The
firm has received calls from a dozen different
arenas wanting to redesign or add new
buildings.
- Stacy Shoemaker Rauen, HD Magazine
From the May/June issue of