Why Do They Start? (Using Tobacco Industry Products)
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One perspective on why youth may try and begin using tobacco industry products despite all of the known health risks.
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Why Do They Start? (Using Tobacco Industry Products)
- 1. Why do they start at all??? (using tobacco industry products)
- 2. Why do some people start….? I wanted to look older Everyone else does I thought it would be cool Someone handed one to me My mom smokes Just because I was curious My brother gave me one My friends do I heard it could help you lose weight Because I am a rebel Why not?Why not?
- 3. Role Modeling Who do our youth look up to???
- 5. Celebrities…
- 6. Athletes…
- 7. Big Tobacco Targets Youth! Tricks of the Tobacco Industry
- 8. Youth are the Target Market • Tobacco Companies need new customers, the same way that any other company would in order to survive. But most companies don’t sell death. • They’ll tell you they don’t target kids and teens. That’s just wrong, they’ll say. But they do it anyway. They have to. • How could they not, since 90% of people who smoke start before the age of 19? It would be business suicide. We know that tobacco executives aren’t up for dying early, since they don’t smoke. • The only way to not fall prey to Big Tobacco is to know what it’s all about.
- 9. Movies "We did not look at the underage market even though I am holding a document in my hand that says we did."
- 11. Advertising "Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market."
- 12. NIKE made almost $500 million selling their products in 2003. That’s a lot of money. $$ $$ $$ $$$$ $$ $$ $$ $$ $$ $$ $$ $$ $$ $$ $$ $$$$ $$$$ $$ $$ $$ Tobacco companies SPENTSPENT 26 times that, $12.7 billion, ADVERTISINGADVERTISING their product.
- 17. Flavours "Cherry Skoal is for somebody who likes the taste of candy, if you know what I'm saying..."
- 18. Sounds Delicious! Banana Split Cherry Bubble Gum Appletini Blueberry PeachCinnamon Strawberry Coconut Tangerine Peanut Butter and Jam Cotton Candy Grape Vanilla Watermelon Raspberry Pina ColadaChocolate Mint
- 21. Packaging In response to the question "Do you smoke?" a tobacco executive replied "Are you kidding?" he responded, "We reserve that right (smoking) for the poor, the young, the black and the stupid."
- 23. Which are the Tobacco Industry Products?
- 24. Innovation “Today’s teenager is tomorrow’s potential regular customer.”
- 27. Let’s Freeze Big Tobacco and make Flavour…Gone!
- 28. Want to get involved and help STOP Big Tobacco? Make a difference! Make new friends! Free PIZZA and other cool stuff! Opportunities to travel! Advocate! Build your resume! Choose what you want to do and how you want to do it! Fun! Fun! Fun!
Editor's Notes
- Peer pressure, everyone else is doing it, To lose weight, To present a certain image to society…to look older, rebellious, Curiousity
- … also in the community. When they are out at the park, mall, grocery store, hospital, work, school…it’s EVERYWHERE! Children who grow up in a household where their caregivers smoke are more than twice as likely to take up smoking than their non-smoking counterparts. The more youth are exposed to people smoking and using tobacco industry products, the more they will think that it is NORMAL. We need to Denormalize the use of tobacco industry products to help prevent youth initiation.
- Rhianna’s album cover – popular music artist Daniel Radcliff – Harry Potter Robert Pattinson – Twilight When celebrities are seen smoking, youth may associate this behaviour with being rich and famous. The use of tobacco industry products is highly glamourized. Youth may think that if you want to be popular and successful like these celebrities, smoking cigarettes can help you achieve that goal.
- Manny Ramirez – professional baseball outfielder Alexander Ovechkin Dustin Byfuglien Youth might think that since some of their favourite athletes do it, it must not be that bad...or they may think that it enhances their athletic performance when, in fact, it does quite the opposite.
- For more than 50 years, the tobacco industry has lied about the risks of its products, lied about addiction, lied about its manipulation of nicotine, and lied that its marketing has not targeted youth.
- Smoking in films is said to account for around 52% of why youth try smoking to start out. It makes sense since a majority of films that are intended for youth audiences are watching the actors that they look up to or associate the character’s lifestyle with someone they aspire to be will look positively on smoking. In one film a youth could be exposed to someone smoking countless numbers of times, each time reinforcing the association between smoking and being famous. Smoking in films makes it seems normal to youth and often fails to show the reality of the addiction or negative health consequences. Even if a youth doesn’t start smoking immediately after seeing a movie, or even really being aware that tobacco companies probably paid for product placement or were lucky enough for the director to use smoking in their film, the child takes a way a positive outlook on smoking and are more likely to try smoking in the future. Actors and actresses have an undeniable influence over everyone. Even better is that the action of smoking is on film so that it can be viewed thousands of times in theatres and once we bring it home to rent or buy. Portrayals of smoking in movies promote the same themes as other tobacco advertising: rebellion, independence, sexiness, wealth, power and celebration.
- “ If you are really and truly not going to sell to children, you will be out of business in the next 30 years.”
- Nike is a well known and successful company. The fact that they earn only a tiny fraction of what tobacco companies SPEND to advertise their product, should give you an idea about the effort that Big Tobacco takes to advertise their deadly products. It must cost a lot to trick people into thinking a product that will kill you is something you should buy. The true cost of their products is 45,000 Canadian lives a year that are caused by using tobacco industry products.
- Who does this appeal to? Young people who like music and who consider themselves strong, independent, and cool. They prize themselves on being their own person. This plays on the “cool” factor of smoking, tobacco companies are attempting to achieve an association between rebellion, independence, and smoking. But again what is smoking in reality. It is an addiction, where you are dependent (NOT independent). Kool, Ad found in Rolling Stone: May 18-June 1, 2006.
- Without realizing that this two page ad is an advertisement, women may be reading all about how to get dressed to the 9’s. And instantly the next page is a cute designer pack of cigarettes. Well it makes sense that women would associate being dressed to the nines and needing the little black pack to complete the glamourous ensemble. Very sneaky because in tiny words at the top of the first half of the page it says advertisement, but who would have thought that all those items had anything to do with smoking. Well except that the tobacco industry implies that Camel No. 9 Cigarettes would be a nice addition to your outfit. Even the colours mimic the cigarette packaging, everything is done to create this association between a fun night out and Camel wants to make sure that smoking is part of that when in reality how does smoking make any night more enjoyable? You are addicted to a product, the second hand smoke bothers others and may cause you to have to leave the building in order to smoke because this product is so addictive. Don’t fall for this sad attempt at making smoking glamourous, it is not and you don’t need tobacco industry products to be fashionable. Camel No. 9 “Dress to the Nines”, Ad found in the October 2007 issue of Glamour magazine.
- What makes this appealing? Is it the tattoo inspired design, the catch phrase “Big Fat Delicious”, two page advertisement would be hard to miss. Who is this appealing to? Youth, rebellious teenagers (tattoos), menthol brand, “new”, advertised in youth orientated media (although tobacco companies would claim that these magazines are majority of adult readers most youth, especially those interested in a lifestyle that people associate tattoos with would read. Camel Wides, Camel Wides, Ad found in Esquire: September 2006. FHM: July, August 2006. GQ: August 2006. Playboy: September 2006. Rolling Stone: September 7, 2006. Sports Illustrated: August 7, 2006. One page version in Car and Driver: September 2006. Esquire: August 2006. Newsweek: July 24, 2006. Rolling Stone: July 13-27,August 24, 2006. The Advocate, July 4, 2006.
- Inferring that you can’t smoke at work, but you could still dip.
- … and more!
- Targets youth with sweet smelling and brightly packaged tobacco products Makes that first dip or smoke much more appealing and palatable. The nicotine in one tin of chew is equivalent to 40 – 60 cigarettes which makes the addiction faster and can cause cancer of the mouth in as little as 5 years of continuous use.
- Ad for flavoured “little cigars” Looks cool, sexy, social – having fun with friends. Appeals to both sexes. The tobacco industry often markets their products using false imagery. It’s common to see healthy young people with white teeth and glowing skin in these tobacco ads. These images do NOT reflect the ultimate reality of smoking.
- What are these? Highlighters? Markers? Flavoured Cigarillos.
- These are an assortment of tobacco industry products placed beside some normal everyday items; lip gloss, gum, markers. It’s really difficult to distinguish between the two. You can see that the packaging is very similar. They are attractive and also easy to conceal from parents, teachers, and others.
- Flavour Gone is a non-partisan and apolitical youth-led campaign with the ultimate goal to achieve a 100% ban on all flavoured tobacco products in Canada. The name “Flavour Gone” was adopted in 2008 in Northwestern Ontario and since then has spread throughout Ontario and is gaining momentum in other provinces as well. Through the effort of youth advocates, Flavour Gone means to educate politicians, other key opinion leaders, and the general public about the dangers of having flavoured tobacco products marketed to children and youth. We were very happy when Bill-C32 :Cracking Down on Tobacco Marketing Aimed at Youth Act, gained Royal Ascent on October 8th, 2009 This banned flavouring in blunt wraps, the ban of singles and kiddie packs, proper warning labels on cigarillo’s and the ban of flavouring agents in cigarillos. However, there were some major loopholes which the Tobacco Industry quickly found and exploited. They released new products that were advertised as being " C-32 Compliant ", but still contain flavours and bright packages. Also, the bill did not ban flavoured chewing tobacco, which is still sold in brightly coloured tins with yummy sounding flavours. The government started the ball rolling with Bill C-32, which put a dent in the cigarillo issue, but leaves spit/chew tobacco untouched, and left the door wide open for big tobacco to introduce new flavoured products, which they already have. Cancer shouldn't come in a candy wrapper Please help us achieve our goal of banning all flavoured tobacco products in Canada by signing our petition. Thank you!