New solution that lets product teams build a targeted demo, while guiding users through a demo experience via AI. Stay tuned for more soon. #tryout

1. The Rise of the
Empowered Buyer

2. Buyers are in control
And they know it

3. Holding all
the cards
Showing all
your cards
B2B Vendor Power Shift

4. Old = Outside the Product
Traditional vs. Product-Led
Customer Acquisition
New = Inside the Product
Product Driven = Acquire, Retain, Grow

5. What we really want is PQL’s
(Product Qualified Leads)
MQLs = they read/watched

6. These Guys Have Figured it Out

7. Rest of us give customers this...
Demo request
Wait
Schedule
Wait
Product Tour
Repeat

8. Or this…
Sign Up
Umm…
Watch Video?
Cold Email

9. “Good demos don’t have to be
perfect for the product.
They have to be perfect
for the customer”
Rob Falcone
Author of ‘Just F**king demo’

10. Canned demo to value trial
Move from
Buyers validate right solution for them

11. A value trial is not a
guided tour or onboarding
Show, Don’t Tell

12. Customers want to test drive
A value trial hands them the keys

13. The Promised Land
Let buyers discover value
while encouraging them to share
what success means to them

14. Value trials supported by AI
can guide, adapt and help
to generate ‘Product Qualified Leads’

15. Fully Interactive Trials
Supported by Tryout

16. Automate the setup
Provide access to as
much or as little as
you chose
All required
interactions available
Real-world
scenarios with
relevant data
or customize workflows to suit

17. Tryout becomes your customers
‘go-to’
Learns your product
and answers
common questions
Routes new questions to
SME’s – all while learning
Triggers emails to
encourage demo progress

18. Tryout keeps conversation
flowing through to conversion
Integrate with ABM for
VIPs
Guides demo
experience based on
vertical, size, user etc.
Automated emails to
boost engagement

19. All while you gain insight into…
Buyer needs
Adoption barriers
Usage metrics
Desired outcomes
+
New #1 SaaS Metric
Buyer Intent

20. Your technical resources can
focus on strategic accounts
and solutions
Not setting up ‘another’ demo

21. Value demo =
Understanding Buyer Intent
Results in:
Higher conversion
Increased field productivity

22. It’s time to leave the
product tour behind
#provethevalue with Tryout