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Product / solution validation

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Lean startup
solution validation
Lean startup machine - Riyadh
@aljameeli

Published in: Business
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Product / solution validation

  1. 1. Product & solution validation Abdullah Aljameeli Feb 2015 @aljameeli 1
  2. 2. What is a product A VALUE (solution) designed, build and delivered to satisfy a CUSTOMER NEED @aljameeli 2
  3. 3. What is a product A VALUE (solution) designed, build and delivered to satisfy a CUSTOMER NEED @aljameeli 3 All crafted in a well defined scalable, repeatable, profitable Business Model
  4. 4. @aljameeli 4
  5. 5. @aljameeli 5 What you do .. What the customers see ..
  6. 6. @aljameeli 6 this is the cornerstone of the model
  7. 7. How to convert Ideas into Products @aljameeli 7
  8. 8. Types of ideas and the product market fit @aljameeli 8 Market FIT  Not sure enough ?!
  9. 9. Execute and build the solution Best fit for clarity/focus Market FIT ideas @aljameeli 9 Waterfall or Agile
  10. 10. What about the uncertainty ? @aljameeli 10 Not sure enough of product market fit ?!
  11. 11. What about the uncertainty ? @aljameeli 11 Not sure enough of product market fit ?! Execution models FAIL !
  12. 12. @aljameeli 12 We need a pre-execution approach to clarify the uncertainty ! What about the uncertainty ? Which is the Lean Startup approach
  13. 13. @aljameeli 13 Each idea is Value (solution) Need (requirements)
  14. 14. @aljameeli 14 Each idea is Value (solution) Need (requirements)
  15. 15. @aljameeli 15 Each idea is Value (solution) Need (requirements)
  16. 16. @aljameeli 16 Each idea is Value (solution) Need (requirements)
  17. 17. @aljameeli 17 Each idea is Value (solution) Need (requirements)
  18. 18. @aljameeli 18 Each idea is Value (solution) Need (requirements) Waterfall
  19. 19. @aljameeli 19 Each idea is Value (solution) Need (requirements) Waterfall Agile
  20. 20. @aljameeli 20 Each idea is Value (solution) Need (requirements) Waterfall Agile Lean startup
  21. 21. @aljameeli 21 Each idea is Value (solution) Need (requirements) Waterfall Agile Lean startup Failure model 
  22. 22. It is all about reaching the product market fit @aljameeli 22 traditional approachLean approach
  23. 23. The Lean approach A temporary team in search of scalable, repeatable, profitable business model called a Startup @aljameeli 23
  24. 24. The Lean approach A temporary team in search of scalable, repeatable, profitable business model called a Startup @aljameeli 24
  25. 25. The Lean approach clarifying the uncertainty! @aljameeli 25 Time Product market fit!Test & iterateThink & design
  26. 26. @aljameeli 26 Brain storming ideas Customer/Problem validation Problem/Solution FIT Product/Market FIT Scale ! It is a journey !
  27. 27. @aljameeli 27
  28. 28. Problem validation @aljameeli 28 1. Select customer segment 2. Define a problem hypothesis 3. Define the riskiest assumptions 4. Set the your success criterion 5. Get out and test it
  29. 29. After your experiment .. @aljameeli 29 1) If you have not get enough confidence with your result, then iterate and redo the experiment utilizing the knowledge you got
  30. 30. After your experiment .. @aljameeli 30 2) If you invalidate your riskiest assumption, then pivot and redefine your customer segment and your problem hypothesis
  31. 31. After your experiment .. @aljameeli 31 3) If you validate your riskiest assumption, then persevere and start validating the solution !
  32. 32. Solution design @aljameeli 32  Think big but start small  Design your MVP (minimum viable product) with one feature  Get inspired with the current alternatives & hacks your customers use
  33. 33. Solution validation @aljameeli 33 1. Define a solution hypothesis 2. Define the riskiest assumptions 3. Set the your success criterion 4. Get out and collect CURRENCY!
  34. 34. Validation methods @aljameeli 34 1) Pitching make an offer, call for action and test
  35. 35. Examples @aljameeli 35 Landing page
  36. 36. Examples @aljameeli 36 Brochures and flyers
  37. 37. Examples @aljameeli 37 Pre orders
  38. 38. Validation methods @aljameeli 38 2) Concierge do it manually , name your price and test
  39. 39. Examples @aljameeli 39 Carsdirect.com story
  40. 40. Make sure you collect CURRENCY and meet your success criterion @aljameeli 40
  41. 41. Q & A @aljameeli Thank you !  @aljameeli 41

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