6. The most viewed US TV event
219 Million views & 160 Million video stream in 17 days
7. $0
$400
$800
$1,200
$1,600
2008 Beijing 2010 Vancouver 2012 London 2014 Sochi 2016 Rio 2018 Pyeongchang 2020 Tokyo
$1,418
$963
$1,226
$775
$1,180
$820
$894
NBC Committed to 2020USD Million
Source: Kantar Media, Ad Week, etc
8. Does the Right pay off?
Beijing 2008
Vancouver 2010
London 2012
Sochi 2014
$0 $300 $600 $900 $1,200
Right Fee Advertisement Revenue
Source: Kantar Media, Ad Week, etc
Lost
Break even
* Production cost excluded
Lost
Break even
USD Million
11. US Sports TV Rating
NFL Super Bowl
NFC/AFC Champ
NFL Wildcards
London 2012
College Footbal Bowls
NBA Final
Vancouver 2010
MLB World Series
2014 FIFA
NHL Stanley Cup
0 13 25 38 50
5
7
9
14
16
17
18
20
30
47
2010-12
%
Source: IEG, etc
13. Pitch around the rings
$4.38 Billion for 4 Games
$3.4 Billion for 4 Games
$1.4 Billion for 2 Games
in 2011, IOC pitched for 2014, 2016, and furtherSource: ESPN News
19. Global & National Pride
Televised in 220 countries, the biggest sports in the world
20. Olympic Games brings unique
prestige that differentiates itself from other
sports, making broadcasters compete against
21. IOC Marketing Fact File
http://www.olympic.org/documents/ioc_marketing/olympic-marketing-fact-file-2012.pdf
kantar Media
http://content.kantarmedia.fr/KantarMedia2014WinterOlympics.pdf
!
Ad Week
http://www.adweek.com/news/television/nbcu-olympic-ad-revenue-snowballing-155141
!
HBS NBC and London 2012 Olympic Games
http://www.hbs.edu/faculty/Publication%20Files/14-028_99a0100c-7dcc-4fc4-bf29-6c0bd2f5561d.pdf
!
NBC London 2012
http://nbcsportsgrouppressbox.com/2012/08/14/ondon-olympics-on-nbc-is-most-watched-television-event-in-u-s-history/
!
The biglead.com
http://thebiglead.com/2013/08/27/espn-isnt-worrying-about-losing-the-nba-to-fox-sports-but-turner-should-be/
!
IEG
http://www.sponsorship.com/IEGSR/2011/12/05/IMG-Gives-Sponsorship-The-Old-College-Try.aspx#.UwqcUvR5NQ0
!
Nielsen
http://www.nielsen.com/us/en/newswire/2010/how-different-genders-ages-races-and-regions-watch-the-olympics.html
Reference