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Boeing Presentation

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Boeing Presentation

  1. 1. Welcome to the presentation of E-Service Group Members: K. Abbas, N. Asif, M.J. Feenstra, Majed Putrus, J. Laabs, J. Qian, J. Qu, R. Zeemans The Boeing Company
  2. 2. Introduction <ul><li>Founded in 1916 in Puget Sound, Washington </li></ul><ul><li>World’s leading aerospace company </li></ul><ul><li>Service provider to famous companies </li></ul><ul><li>The second biggest defense company in the world </li></ul><ul><li>With more than 150,000 employees in more than 70 countries </li></ul><ul><li>Total company revenues for 2006 were $61.5 billion </li></ul>
  3. 3. Boeing Management Model Driving performance through growth and productivity and leadership development
  4. 4. Financial Performance 46% Year-end 2006 53% Integrated Defense Systems Total revenue = $61.5 billion Commercial Airplanes BCC/ Other 1% Revenue Growth EPS Growth Backlog Growth 53.6 51.4 49.3 205 61.5 295 250 152 2.30 3.20 2003 2004 2005 2006 3.62 * 2.85 0.89 8% Compound Annual Growth Rate >4X revenue
  5. 6. Implementation of E-Service <ul><li>Reverse auctions </li></ul><ul><li>Adoption of intranets and extranets </li></ul><ul><li>Assessing the significance of digital channels </li></ul><ul><li>E-procurement </li></ul><ul><li>Customer acquisition </li></ul><ul><li>Process redesign </li></ul><ul><li>Intranet content creation </li></ul>
  6. 7. Reverse auctions 1. Make Market (specs) 2. Identify Suppliers 3. Pre-Award Review 4. Approved Suppliers Listing 5. Identify Specific Terms & Conditions 6. Invite Suppliers 7. Set Up Auction 8. Conduct Auction 9. Contract Write-up
  7. 8. Adoption of intranets and extranets <ul><li>Increase usage </li></ul><ul><li>Produce more dynamic content </li></ul><ul><li>Encourage more clients to order (extranet). </li></ul>
  8. 9. Assessing the significance of digital channels Products/services Now 2 years 5 years 10 years Airplanes Direct online sales Indirect online sales 1% 20% 10% 50% 50% 80% 60% 90% Military airplanes Direct online sales Indirect online sales 1% 5% 5% 10% 25% 20% 40% 60% Online airplane service delivery Direct online sales Indirect online sales 10% 15% 40% 50% 70% 80% 90% 95%
  9. 10. <ul><li>Boeing is committed to the use of e-enabling tools and services to share information, exchange technology and work together better with their suppliers </li></ul><ul><li>Boeing is a founding partner in “Exostar” </li></ul>E-procurement
  10. 11. Customer acquisition Incentivisation – what value is made available on the site to encourage sign-up. <ul><li>Information capture or profiling to identify customer type </li></ul><ul><ul><li>- Customer identification </li></ul></ul><ul><ul><li>- Customer differentiation </li></ul></ul><ul><ul><li>- Customer interactions </li></ul></ul><ul><ul><li>- Customization </li></ul></ul>
  11. 12. Process redesign
  12. 13. Intranet content creation Product search Review product Place order Receive order conformation Register on-site Receive dispatch confirmation Check order status Check order history Place support enquiry Place repeat / Modify rebuy order Key Pre-order activities Post-order activities
  13. 14. Conclusions and recommendations <ul><li>Boeing website is very extensive & professional </li></ul><ul><li>Very good practice in assigning different stakeholders </li></ul><ul><li>Not all content of website can be watched as visitor </li></ul><ul><li>Strong focus towards employees and retirees </li></ul>
  14. 15. Questions? Remarks?

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