2. Competitor
Assessment
Bars
Night Clubs
Entertainment
Businesses
Beach Events
3. Needs and Location
Needs Location
DJ
Wine
Beer & Spirits Miami, Florida
(South Beach)
Music Parking
Food &
Beverage Safe Surroundings
4. Product Strategy
P. Diddy endorsed night club with sponsorship
from Ciroc vodka.
“Ciroc Boys” will attend every opening night
offering free shots of Ciroc.
5. Pricing Strategy
Every night ladies are
Anytime after 11pm
free before 11pm, men
everyone will be charged an
are $5 before 11pm.
admission fee of $20 per
head.
VIP wrist bands are $50/month
for free admission at any time Free parking. VIP
(excludes nights with celebrity parking is $10/night.
guest appearances
Two for one drink specials before 11pm. After 11pm
drinks are buy one get one for 1/2 off (excludes top
shelf items).
6. Promotion & Advertising
Strategy
(People, Place, and Event Marketing.)
Television Radio
Advertisements will air daily.
Two commercials with P. More time will be bought for
Diddy will air daily. weekend rotations. Special ads
(MTV, Oxygen, BET, VH1, etc.) will be created for promotional
events.
Social Media Print
745 will have existing pages on Promotional flyers will be passed
Twitter, Facebook, blogs, and self out at events throughout popular
titled website. recreational businesses.
7. Place/ Distribution
Strategy
Marketing will take place locally in Miami, directed
towards 21 through 27 years of age. Also,
commercials will air world wide as a place that you
must visit during your vacation in Miami, mostly
during the spring a summer months. Most
commercials will air in the evening/ late night
when most young adults are awoke. Distribution of
promotional flyers will only be given out locally.
Social Media is world wide and anyone at will, will
be able to view the information.
