Indie dating101

•

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Kay Gruenwoldt

gamescom / Respawn Conference August 2017

Business

QUICK INTRO
• Involved in Games since 1994
• Addicted to some of the first MMO’s of modern
times (Meridian 59, UO, DAoC, EQ, etc.)
• Lived in the dark ages of no mobile phones
• Saw the (mobile) light with NOKIA N-Gage (fun,
as long as it lasted)
• Digital nomad crossing the realms between
platforms, content and tech – connecting people
and companies
Who the heck is me? Latest adventures:
NOW
2016/17

Numbers!
How to crack the magic
code behind BD?

126 16
9countries
attended events
Potential partners
approached
Paladin BD in numbers

Why we won it
Absolute commitment to quality
Willingness to persevere
Eternal hunt for the best method
and, a little bit of luck!

Know your numbers!
• What are common KPI’s?
• What do they mean?
• What do you expect for your game?
• Why, and how is it build to achieve it?
Use free sources as much as possible (www, blogs,
conference slides, samples, etc.), and invest if you
can

We Crunch Feature Data to Improve Revenue, and provide you with an
objective KPI for your game, benchmarked against the market reality

Discover the Winning Formula for Your Game
Market Insights
Game Analyzer
Realtime data dashboard showing
feature trends, feature level analyses
of your key competitors and other
interesting games
Software to optimize the feature
set and revenue potential of your
game

Indie Plan
Launching today!
299 €
per month

Go get ‘em!
www.GameRefinery.com
Kay Gruenwoldt, VPBD
kay@gamerefinery.com
@GameRefinery
GameRefineryca.linkedin.com/in/kaygruenwoldt
All images and backgrounds thanks to: www.unsplash.com

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7. Why we lost it

8. Why we won it Absolute commitment to quality Willingness to persevere Eternal hunt for the best method and, a little bit of luck!

12. ● ● ●

18. Know your numbers! • What are common KPI’s? • What do they mean? • What do you expect for your game? • Why, and how is it build to achieve it? Use free sources as much as possible (www, blogs, conference slides, samples, etc.), and invest if you can

19. We can help too

20. We Crunch Feature Data to Improve Revenue, and provide you with an objective KPI for your game, benchmarked against the market reality

21. Discover the Winning Formula for Your Game Market Insights Game Analyzer Realtime data dashboard showing feature trends, feature level analyses of your key competitors and other interesting games Software to optimize the feature set and revenue potential of your game

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23. Go get ‘em! www.GameRefinery.com Kay Gruenwoldt, VPBD kay@gamerefinery.com @GameRefinery GameRefineryca.linkedin.com/in/kaygruenwoldt All images and backgrounds thanks to: www.unsplash.com

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