Campaign Planning

2. Elucidates four
goals:
Kama
Longest epic in the Artha
world
Dharma
Moksha
“Whatever is here is
Long journey with found elsewhere.
many side roads and But whatever is not
detours here is nowhere
else.”

4. Yudishthir Draupadi Lord Krishna Arjuna
Main characters
Nakula and Sahdev Duryodhan Dushashana Shakuni

5. Draupadi’s Swayamvara
Story Background
Pandava’s Kingdom - Indrapratha

9.  Shakuni plots to play and win by unfair
means
 Initially Yudishthir lost all his wealth
and kingdom
 Duryodhan provoked the Pandavas to play
further
 Yudishthir lost reason and discrimination
 He lost all his brothers

10. And then the biggest blunder…..
Which marks the dark period of
Indian downfall

11. Male chauvinism put a helpless lady at
the mercy of crooks.

15. PePsi’s Blind test
 Direct insult to
Coke
 Consumers prefer
Pepsi in blind taste
tests
 By 79, Pepsi share
in overall grocery
bigger than Coke

16. The biggest blunder…

17. PEPSI’S RESPONSE
• Radio interview
• Evening news
• Advertising & public media
• PR

19. Thank You