This document introduces the team and professor for the course "Introduction to Advertising and Public Relations" and provides details on their logo, aims, goals and plans to promote branding for Athens, Greece. The team's logo "Athens Universalis" takes inspiration from "Homo Universalis" and their aim is to prove Athens has many undiscovered and underutilized aspects. Their goals include promoting ecological initiatives, redesigning unused spaces, boosting tourism through events, and beautifying the city with graffiti, plants and flowers.

1. Course: Introduction to Advertising
and Public Relations
Professor: Betty Tsakarestou
(Fb: Betty Tsakarestou)

2. Our Team
Nancy Polydorou (Fb: Nancy Polydorou)
Katerina Polichronaki (Fb: Katerina la Usurpadora)
Eleni Kouroukli (Fb: Eleni Kouroukli)
Andie Kouklada (Fb: Andie Weston)
Vasia Biskanaki (Fb: Vasia Biskanaki)

3. Our Logo
We chose our Logo, “Athens
Universalis”, inspired by the Latin “Homo
Universalis” .
Our Aim
Our aim is to prove that Athens has many
aspects, that we really need to discover and
optimize.

4. Our goal can be achieved by:
 Promoting the idea of an ecological city
 Redesigning the places of Athens, which are not
utilized
 Promoting tourism via creative and economic
events
 Adding colors and brightness ( creative
graffiti, plants and flowers)

5. We are going to promote “Athens City Branding” in
our own unique way, since we believe in the beauty
of Athens.