ad deconstruction

1. MDH

2. • Types of appeals- humor appeal is used in this
ad to attract the customerf
• Background-different places which includes
his neighbourhood, his boss and his wife it
connects every individual with the ad

3. Role of owner
The role of the owner
is very important as he
comes in every
advertisement of
MDH
As a celebrity he
attracts every one

4. very generous or forgiving, towards a
rival,an enemy etc
• Concept- Asli masale sach sach MDH
Always appeal that spices are original
• Target audience- all the restaurant, dhabas, hotels
and household ladies who use the spices
• Products- Chana Masala , Kitchen King , Chunky
Chaat Masala , Garam Masala and Chicken Masala