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Fall 2014 
D’ ANGELO C ENTER 406 
COM1002 
Multimedia Communication 
Instructor: Karina Greenberg 
E-Mail: vasquezk@stjohns.edu 
Mailbox: Bent Hall, 2nd Floor 
Overview 
This course is designed to introduce students to the critical thinking, writing, 
and media skills necessary for effective communication. This is a multimedia 
survey/lab course which integrates writing with the sounds & images of media 
platforms such as radio, TV, and the internet. Students will apply theory & 
skills to effectively reach their target audience. 
Goals 
While you are expected to have an understanding of the technical applications of 
multimedia (ie basic editing skills, photography/videography skills, writing for 
journalism, etc.), the goal of the class is not to learn software or equipment. The 
goal is to understand the theoretical implications of multimedia storytelling in 
today’s 24/7 news cycle. Ideally, the projects completed in this class will serve as 
additions to your portfolios. 
Required Texts 
- The News: A User's Manual 
by Alain de Botton 
- Supplementary reading will 
be assigned throughout the 
semester 
Assignments/Grading 
40% 
Class Projects 
25% 
Midt erm Project 
25% 
Final Project 
10% 
Final Exam 
Evaluation 
A (93-100): Outstanding performance in mastering of the subject. 
A- (90-92): 
Multimedia Communication 1
B+ (87-89): 
B (84-86): Consistent performance in achievement beyond the usual requirements of the course. 
B- (80-83): 
C+ (77-79): 
C (74-76): Performance of a satisfactory nature. Achievement demonstrating an understanding of the subject sufficient for 
continued study in the discipline. 
C- (70-73): 
D+ (67-69): 
D (60-66): Minimally acceptable performance; achievement demonstrating below average understanding of the basic elements of 
the course. 
F (0-59): Achievement at a level insufficient to demonstrate understanding of the basic elements of the course. 
Class Rules 
Participation: This class requires that you participate in lesson related discourse. Participating isn’t just showing up to class, 
sitting in your chair and updating your Facebook status or catching up on sleep. You need to be alert and involved. 
At t endance: Two unexcused absences will result in a deduction of half a grade. If you know you are going to be absent or late, 
please email me prior to class. 
Assignments: All projects are expected to be submitted the date they are due. You will receive a deduction of half a grade each 
day it is late. After three days past due, I will not accept your assignment. 
Eat ing/Drinking: St. John’s University does not allow food in the classroom, however because this is an early class, I will allow a 
light breakfast (e.g.: fruit, oatmeal, pastry, etc.) and beverages (e.g.: coffee, water, juice). Please do bring anything with a strong 
odor or that makes a ton of noise. 
Cellphones: Make sure to turn your phones to vibrate before entering the classroom. 
Laptops: You may take notes on your laptop. Please bring your laptops to every class, as you will need to use them. 
Plagiarism and Cheating: Plagiarism (which arises when written materials are used without due credit to the author) and 
cheating (which takes on too many forms to list here!) will not be tolerated. Such behavior amounts to academic misconduct an d 
will result in severe penalties (see University guidelines). 
Ac ademic Ho nor Pledge (as quoted from t he University’s S tudent Handbook) : “St. John’s University is a diverse community of 
teachers and scholars committed to the principles of truth, love, respect, opportunity, excellence and service. Members of the St. 
John’s University community strive to create an atmosphere, which embodies the University’s Vincentian mission. Students and 
faculty commit themselves to the pursuit of wisdom and academic excellence, while fostering a responsibi lity of serving others. 
As members of this community, students are expected to maintain the principles of compassion and the values of honesty and 
academic integrity. 
In accordance with this pledge, students acknowledge their commitment to the values and principles of the mission of St. John’s 
University. 
Multimedia Communication 2
I will not tolerate or participate in any form of academic fraud by cheating, lying or stealing, nor will I accept the actions 
of those who choose to violate this code. 
I will conduct myself both honorably and responsibly in all my activities as a St. John’s University student, both 
academically and non-academically.” 
Assignments 
In Class Projects (40%): You will have 4 in class assignments. 
Midt erm Project (25%): Your midterm project will consist of a feature length photo essay. 
Final Project (25%): Your final project will consist of a feature length data driven story including visuals. 
Final Exam (10%): Your final exam will consist of multiple choice, fill-in and essay questions. We will review thoroughly before 
the exam. 
Applications/Equipment Required for this Course: 
- Microsoft Word or your preferred word processing application 
- iMovie or your preferred video editing application 
- iPhoto or your preferred photo editing application 
- A digital camera with video capability 
- A digital audio recorder 
Class Schedule (Mondays/Thursdays 12:15-1:40PM)* 
9/4: Introduction to Class; Syllabus Review; Work on Introductory Assignment 
9/8: Equipment Bootcamp; Work on Introductory Assignment 
9/1 1: Editing Bootcamp; Present Introductory Assignment 
9/15: Capturing the Story and Not Getting Arrested 
9/18: Writing for Broadcast; Work on Project #1 
9/22: Project #1 Due; Present Project #1; Review Project #1 
9/25: Audio Storytelling; Work on Project #2 
9/29: Project #2 Due; Present Project #2; Review Project #2 
10/2: Telling a Story with Photography; Midterm Project is assigned 
10/6: Telling a Story with Photography; Work on Midterm Project in Class 
10/9: Telling a Story with Photography; Work on Midterm Project in Class 
10/13: Columbus Day; Class Cancelled 
Multimedia Communication 3
10/16: MIDTERM PROJECT DUE 
10/20: Telling a Story with Video; Project #3 Assigned 
10/23: Telling a Story with Video; Work on Project #3 in Class 
10/27: Guest Speaker 
10/30: Project #3 Due; Present Project #3; Review Project #3 
1 1 /3: The Dreaded Assignment for Purists: Sponsored Content, Project #4 Assigned 
1 1 /6: Advertising and Journalism; Work on Project #4 in Class 
1 1 /10: Project #4 Due; Present Project #4; Review Project #4 
1 1 /13: Telling a Story with Data; Final Project Assigned 
1 1 /17: The Infographic; Work on Final Project in Class 
1 1 /20: The Videographic; Work on Final Project in Class 
1 1 /24: TBD 
1 1 /27: Thanksgiving Recess; Classes Cancelled 
12/1: FINAL PROJECT PRESENTATIONS 
12/4: FINAL PROJECT PRESENTATIONS 
12/8: Feast of the Immaculate Conception; Classes Cancelled 
12/9: (Tuesday) Monday Classes Meet; Final Review 
12/11-12/17: Final Exam Week 
*Course Outline is Subject to Change 
Multimedia Communication 4

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Multimedia Communications Syllabus_SJU_2014MR

  • 1. Fall 2014 D’ ANGELO C ENTER 406 COM1002 Multimedia Communication Instructor: Karina Greenberg E-Mail: vasquezk@stjohns.edu Mailbox: Bent Hall, 2nd Floor Overview This course is designed to introduce students to the critical thinking, writing, and media skills necessary for effective communication. This is a multimedia survey/lab course which integrates writing with the sounds & images of media platforms such as radio, TV, and the internet. Students will apply theory & skills to effectively reach their target audience. Goals While you are expected to have an understanding of the technical applications of multimedia (ie basic editing skills, photography/videography skills, writing for journalism, etc.), the goal of the class is not to learn software or equipment. The goal is to understand the theoretical implications of multimedia storytelling in today’s 24/7 news cycle. Ideally, the projects completed in this class will serve as additions to your portfolios. Required Texts - The News: A User's Manual by Alain de Botton - Supplementary reading will be assigned throughout the semester Assignments/Grading 40% Class Projects 25% Midt erm Project 25% Final Project 10% Final Exam Evaluation A (93-100): Outstanding performance in mastering of the subject. A- (90-92): Multimedia Communication 1
  • 2. B+ (87-89): B (84-86): Consistent performance in achievement beyond the usual requirements of the course. B- (80-83): C+ (77-79): C (74-76): Performance of a satisfactory nature. Achievement demonstrating an understanding of the subject sufficient for continued study in the discipline. C- (70-73): D+ (67-69): D (60-66): Minimally acceptable performance; achievement demonstrating below average understanding of the basic elements of the course. F (0-59): Achievement at a level insufficient to demonstrate understanding of the basic elements of the course. Class Rules Participation: This class requires that you participate in lesson related discourse. Participating isn’t just showing up to class, sitting in your chair and updating your Facebook status or catching up on sleep. You need to be alert and involved. At t endance: Two unexcused absences will result in a deduction of half a grade. If you know you are going to be absent or late, please email me prior to class. Assignments: All projects are expected to be submitted the date they are due. You will receive a deduction of half a grade each day it is late. After three days past due, I will not accept your assignment. Eat ing/Drinking: St. John’s University does not allow food in the classroom, however because this is an early class, I will allow a light breakfast (e.g.: fruit, oatmeal, pastry, etc.) and beverages (e.g.: coffee, water, juice). Please do bring anything with a strong odor or that makes a ton of noise. Cellphones: Make sure to turn your phones to vibrate before entering the classroom. Laptops: You may take notes on your laptop. Please bring your laptops to every class, as you will need to use them. Plagiarism and Cheating: Plagiarism (which arises when written materials are used without due credit to the author) and cheating (which takes on too many forms to list here!) will not be tolerated. Such behavior amounts to academic misconduct an d will result in severe penalties (see University guidelines). Ac ademic Ho nor Pledge (as quoted from t he University’s S tudent Handbook) : “St. John’s University is a diverse community of teachers and scholars committed to the principles of truth, love, respect, opportunity, excellence and service. Members of the St. John’s University community strive to create an atmosphere, which embodies the University’s Vincentian mission. Students and faculty commit themselves to the pursuit of wisdom and academic excellence, while fostering a responsibi lity of serving others. As members of this community, students are expected to maintain the principles of compassion and the values of honesty and academic integrity. In accordance with this pledge, students acknowledge their commitment to the values and principles of the mission of St. John’s University. Multimedia Communication 2
  • 3. I will not tolerate or participate in any form of academic fraud by cheating, lying or stealing, nor will I accept the actions of those who choose to violate this code. I will conduct myself both honorably and responsibly in all my activities as a St. John’s University student, both academically and non-academically.” Assignments In Class Projects (40%): You will have 4 in class assignments. Midt erm Project (25%): Your midterm project will consist of a feature length photo essay. Final Project (25%): Your final project will consist of a feature length data driven story including visuals. Final Exam (10%): Your final exam will consist of multiple choice, fill-in and essay questions. We will review thoroughly before the exam. Applications/Equipment Required for this Course: - Microsoft Word or your preferred word processing application - iMovie or your preferred video editing application - iPhoto or your preferred photo editing application - A digital camera with video capability - A digital audio recorder Class Schedule (Mondays/Thursdays 12:15-1:40PM)* 9/4: Introduction to Class; Syllabus Review; Work on Introductory Assignment 9/8: Equipment Bootcamp; Work on Introductory Assignment 9/1 1: Editing Bootcamp; Present Introductory Assignment 9/15: Capturing the Story and Not Getting Arrested 9/18: Writing for Broadcast; Work on Project #1 9/22: Project #1 Due; Present Project #1; Review Project #1 9/25: Audio Storytelling; Work on Project #2 9/29: Project #2 Due; Present Project #2; Review Project #2 10/2: Telling a Story with Photography; Midterm Project is assigned 10/6: Telling a Story with Photography; Work on Midterm Project in Class 10/9: Telling a Story with Photography; Work on Midterm Project in Class 10/13: Columbus Day; Class Cancelled Multimedia Communication 3
  • 4. 10/16: MIDTERM PROJECT DUE 10/20: Telling a Story with Video; Project #3 Assigned 10/23: Telling a Story with Video; Work on Project #3 in Class 10/27: Guest Speaker 10/30: Project #3 Due; Present Project #3; Review Project #3 1 1 /3: The Dreaded Assignment for Purists: Sponsored Content, Project #4 Assigned 1 1 /6: Advertising and Journalism; Work on Project #4 in Class 1 1 /10: Project #4 Due; Present Project #4; Review Project #4 1 1 /13: Telling a Story with Data; Final Project Assigned 1 1 /17: The Infographic; Work on Final Project in Class 1 1 /20: The Videographic; Work on Final Project in Class 1 1 /24: TBD 1 1 /27: Thanksgiving Recess; Classes Cancelled 12/1: FINAL PROJECT PRESENTATIONS 12/4: FINAL PROJECT PRESENTATIONS 12/8: Feast of the Immaculate Conception; Classes Cancelled 12/9: (Tuesday) Monday Classes Meet; Final Review 12/11-12/17: Final Exam Week *Course Outline is Subject to Change Multimedia Communication 4