Effective Social Media Techniques & Tools
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Presented by Karen Naumann to the League of Women Voters of Maryland at Fall Workshop of September 2017
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Effective Social Media Techniques & Tools
- 1. Effective Social Media Techniques & Tools Karen Naumann, MA, APR Created for the League of Women Voters MD
- 2. Morning Session Introductions @KarenNaumannUSA Techniques Tools Your Challenges
- 4. Facebook
- 6. Techniques
- 7. Six Elements of An Effective Tweet Hashtags Mentions Image Tag Linking Aesthetics
- 8. Tools
- 10. Go Live Twitter Facebook
Editor's Notes
- Background – Most recently, Communication and Digital Diplomacy Officer for Israel. I am assume that it is obvious that I am too old to be a digital native. Like most people in LWV, I learned it after my formal education was complete. A bit of necessity, I admit, as I am a communications professional. So, today is what I have discovered as effective and not having to be a code slinger to do this. I hope it is also interactive and we can also learn from each other. By that, I hope one of the takeaways from this workshop if you informally networking to be able to DM or Message each other with challenges or new learnings.
- One of the first lines in the LWV MD online policy is “…online activities, such as Facebook or Twitter, must continue to be a visible, informative, and action-oriented tool available to our members and to the public.” First, that tells me Facebook and Twitter are the primary platforms. Facebook Statistics 1.49 billion monthly active users Data provided by Facebook.com Twitter Statistics 316 million monthly users Data provided by Twitter.com On surface, looks like Facebook is better. Important to consider what it is being discussed on Facebook and Twitter. Twitter to see what’s currently going on, connect with new people and to discover new content. Facebook, on the other hand, is primarily used as a way to communicate with friends and family. Facebook posts with hundreds of comments and conversations going on within the comments section. But on Twitter, conversations generally only take place during Twitter Chats. Facebook has apps, games and community pages that all push users to connect and interact. Alternately Twitter is where users go when they want real-time content. Klout will answer where your influence is. Twitter is younger. With Facebook, you can post a handful of times in a week and still stay fairly relevant, especially if you’re boosting your posts.
- Organic reach is dead. It’s now pay to play. Here’s the sad truth: A 1% organic engagement rate these days is considered “good” The more likes your pages has, the more that goes down. Worked our butt off to get to nearly 13,000 likes NOT happy with only 13 post engagements (likes, comments, shares) per post. Facebook has seriously decreased the free reach of pages during the last couple of years We are encouraged to put some money through year. DO NOT put all budget on one campaign.
- 50 We are between 51-55 60 is where real, major social influence begins. It’s not about followers. It’s about engagement. Ron Dermer has lots of followers but he is not engaging on personal. Danny Danon has less followers, but is more personally engaging so he has more social media influence. Twitter – this is the platform from which diplomatic influence comes. That’s because Facebook is an echochamber.
- Second, I am interpreting “action-orientated tool” into the social media jargon of wanting to drive engagement.
- Hashtags #gerrymandering, #yourvotematters, #flawedfromthestart, #vote, #getinvolved Incorporate in flowing sentence because culture environment of Twitter. – you should also follow that conversation. And engage SQL QUERY SEARCH Mentions. Rarely. But would if have a post about with image of voters in booth – Aug. 14th . Tag MD education agencies. A Tweet with an image receives 5x more traction. Speaking of which, imagery seems to be coming from RT or image cards embedded with links. CANVA Tagging, not the same as mention. Let’s upload an image to my Twitter account and tag you. Linking. Drives credibility. No need to shorten anymore. Twitter automatically. Physically use a link symbol too. Unicode emoji…https://emojipedia.org/link-symbol/ Aesthetics overall -- Bold and Italics …. https://mothereff.in/twitalics or Non-emoji Unicode symbols ….. http://www.copypastecharacter.com/all-characters
- Twitter Lists # TweetDeck, the NewHootSuite That’s to monitor, but to analyze go to Twitter Analytics in feed. And in Facebook go to Insights
- Images for Social Media Twitter – GIF on vote
- https://twitter.com/search-advanced Gerrymandering in Maryland Status Brew Compass automatic than you for following Thanks for the follow {Twitter_Handle}. Happy to be connected. The LMVMD is active on Twitter discussing making democracy work with citizen participation in the issues that matter. Stay engaged {first name}