Indian Telecom Sector Customer Survey

JASPREET
&
Sandhya
XI-A
Roll No.-11
BUSINESS STUDIES
TOPIC:-
Indian Telecommunication
Sector

DEFINITION OF PROJECT
The word project comes from
the Latin word projectum from the Latin
verb proicere, "before an action" which in
turn comes from pro-, which denotes
precedence, something that comes before
something else in time (paralleling
the Greek ) and iacere, "to do". The word
"project" thus actually originally meant
"before an action".

A project is defined as: "a temporary organization
that is created for the purpose of delivering one or
more business products according to an agreed
Business Case”.
MEANING OF PROJECT
A project is a task or a plan. Project means to cause
an image to appear on a surface or to propose or
calculate something for the future.
WHAT IS
PROJECT ?

DECLARATION
This is to certify that the present project report is the
outcome of my own efforts and my indebtedness to
other publications has been duly acknowledged at
the relevant places. I have taken proper care and
shown utmost sincerity in completion of this project.
This project is prepared in accordance with the
guidelines of Mrs. Ranju (B.St Teacher).
`
(Student’s Name)

The present project report is the outcome of my efforts in finding
out the customers’ preferences towards various mobile service
providers. I have been fortunate in having the active co-operation
of many people, whom I would like to thank.
I am grateful to my respected supervisor, Mrs. Ranju for her keen
interest in my project. She spared her valuable time to guide me
throughout, giving suggestions and encouragement for the
successful completion of the project work.
I am thankful to my parents for their total support and
encouragement in the completion of this project. I wish to express
my sincere thanks to my principal of our school for providing the
suitable environment for the completion of this project.
JASPREET

The Indian telecommunications network with
more than 550 million connections is the third
largest in the world and the second largest
among the emerging economies of Asia. The
telecommunication sector has emerged as
one of the key sectors responsible for India’s
resurgent economic growth during the last
decade. Some of the highlights of this sector
are as follows:-

 The Indian telecom sector account for 1 per cent of
India’s GDP. Likely to double in the next 2-3 years.
 Telecom services contribute 30 per cent of India’s
total service tax revenue.
 The Indian telecom sector gives direct employment
to more than 4, 00,000 people, compared to about
6, 00,000 people in China.
 It is not just the enabler of software, BPO and IT
companies, but is also the lifeline of a fast growing
e-Commerce space.
 State-of-the-art telecom infrastructure has led to
the rise of cities like Mysore, Jaipur and Kochi on
the software services map.

GSM
VODAFONE
IDEA
AIRTELRELIANCE
AIRCEL

Name: Amanpreet, Contact no.: 9654600526
1. Do you have any mobile connection?
Yes No
2.How many mobile connections do you have?
1, 2, 3, >3
3. Which service are you using?
Prepaid Postpaid
4. Which mobile connection are you currently using?
Vodafone.
5.How satisfied are you with your service company?
Very satisfied.
6. Which facility attracts you the most?
G.P.R.S.
7.How frequently did you change your mobile service?
Never changed.
8.How much is your monthly expense on mobile ?
Less than 100.
9. For how long are you availing the service of your current service provider?
3 years.
10. Would you like to change your current service provider in future?
No.




Name: Jaspreet, Contact no.: 9013794722
Yes No
1, 2, 3, >3
Prepaid Postpaid
Vodafone.
Very satisfied.
Low call rates
Never changed.
Less than 100.
2 years.
No.




Name: Inderjeet, Contact no.: 9891055971
Yes No
1, 2, 3, >3
Prepaid Postpaid
IDEA.
Very satisfied.
Roaming facilities.
Never changed.
Less than 100.
More than 3 years.
No.




Name: Inderjit Singh, Contact no.: 9810529571
Yes No
1, 2, 3, >3
Prepaid Postpaid
Airtel.
Very satisfied.
Coverage.
Never changed.
150-250.
More than 3 years.
No.




Name: Karamveer Singh, Contact no.: 9718972668
Yes No
1, 2, 3, >3
Prepaid Postpaid
Vodafone.
Very satisfied.
G.P.R.S.
Never changed.
Less than 100.
3 years.
No.




Name: Soniya, Contact no.: 8595146686
Yes No
1, 2, 3, >3
Prepaid Postpaid
Reliance.
Neutral.
Low call rates.
Every 1 year.
Less than 100.
1 years.
Yes.




Name: Sandhya, Contact no.: 9999229133
Yes No
1, 2, 3, >3
Prepaid Postpaid
Vodafone.
Very satisfied.
Low call rates.
Never changed.
150-250.
2 years.
No.




Name: Monika, Contact no.: 8860881812
Yes No
1, 2, 3, >3
Prepaid Postpaid
Airtel.
Very satisfied.
Coverage.
Never changed.
Less than 500.
More than 3 years.
No.




Name: Shobhit, Contact no.: 9719750809
Yes No
1, 2, 3, >3
Prepaid Postpaid
IDEA.
Very satisfied.
Roaming facilities.
Never changed.
Above 350.
More than 3 years.
No.




Name: Ripu, Contact no.: 9871439889
Yes No
1, 2, 3, >3
Prepaid Postpaid
Idea.
Very satisfied.
G.P.R.S.
Never changed.
Approx 500.
More than `3 years.
No.




Based on the data obtain from 10 responds be drawn
can, the following conclusion can be drawn:-
1) Vodafone appeared in to the top preference of customers.
Idea occupies the second ranking and airtle the third.
Interactions with the respond that many of them preferred
Vodafone of their most attractive play good network
provider in comparisons of other service provider.
2) Respondent rank Idea second among the service because
the good network facilities. Some of the respondents
narrated their personal experience of talking to friend and
relative in remote rural area through idea network.
3) Airtle network preferred mostly by cost conscious people.
Airtle is competing in the market by offering low call rate
and low sms cost. It was learnt during discussion with the
respondents that airtle is offering SMS pack at a very
nominal rate every month.

SUGGESTION
Finding of this study about customers’ preferences toward various mobile service
provider from the in the future. The following suggestion would serve as serve as
guideline for the mobile service provider in designing their marketing saturates to
stratify their better win new customer and also retain them:-
1. Competition in telecom industries is heating up; it is time for Indian telecom
players to formulate to attract new customers and retain old ones.
2. Quality of service and the ability to retain customer to retain customer would
determine the success or failure of the communication service providers in
future. In today completive environment, customers are quick to abandon service
provider that meet expectation.
3. The service provider should segment customer and on bases like type of service
and constant of service and then design pricing policies to meet the requirements
and each segment of customer.
4. The service provider should improve the working of their’ customer relation cells’
so as be in constant touch with the customer to know about their grievances
changing requirements and expectations. This would help in designing new
service offering the customers.

Indian Telecom Sector Customer Survey

Indian Telecom Sector Customer Survey

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