So you're running a business online - how are you getting your customers? The latest inbound report confirms what we've been seeings since before 2013 - Inbound is on the rise. Read: If they are not coming to you on their own, they are going to your competitors. With only a measly 94.95% of consumers clicking on organic search results, and a whopping 5.05% choosing paid results on SERP to click on, do you really need content marketing? :) Without content that is optimized for search engines and compelling for your human visitors, you're not likely to have any visitor in the first place leave alone retain and convert them into customers. Looks like it's time for a definitive strategy with respect to your content marketing goals. And, perhaps, an SEO Content Writer who knows what the Panda likes?

1. BY KAPUSH · PUBLISHED OCTOBER 16, 2016 · UPDATED OCTOBER 20, 2016
©Originally published ON:
KapushContenT | SEO Content for Post-Penguin Cyberworld

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Long intros and goodbyes are boring stats
about the relevance of content marketing services in view of current inbound
trends.
out of the way first.
The most overrated marketing tactic
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Irrespective of where they were located, almost all businesses considered paid
advertising the most overrated marketing tactic.
on paid advertising
entirely. This does, however, mean that you should seriously calculate your ROI
and focus on specifics.

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ROI andBudget Allocation on Inbound

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This is exceedingly ridiculous.
Businesses allocating budget without measuring ROI what are they thinking?
 25% of them saw industry leaders making the change,
 25% had a change in management,
 economic conditions determined it for 35% (understandable) and,
 they also based their decision on past successes and failures with Inbound
Marketing (on what data, exactly?).
On the other hand, 58% of those that did calculate ROI, allocated budget based
on past successes with Inbound Marketing practices. Kind of makes sense, if you
ask me.
Interestingly, those that did not calculate ROI are more prone to blame the
economy (read, blame others) for whatever results they had. One can imagine
that the perceived ROI was not good because we tend to credit ourselves when
we have any measure of success.
And, only 5% of those that made informed decisions had a bad experience with
Inbound in the past.

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Inbound vs Outbound
Anyone else think the numbers are funny? Of those that consider their
marketing effective, 18% are primarily outbound and 81% are primarily
inbound.
That kind of cinches it, eh?

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Okay, one more time.
Where do companies get the most quality leads from?
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Even companies with primarily outbound strategies get the most quality leads
from inbound practices. Kind of makes you wonder why they are still primarily
outbound.
Alright, one last time, and this time, we have a global perspective.
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NAM – North America | ANZ – Australia and New Zealand | SEA – Southeast Asia | EMEA – Europe, Middle East, and Africa

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Let this sink in:
Inbound marketing organizations report being more strategically effective
compared to outbound organizations.
The majority of strategically effective organizations use inbound marketing.
Content marketing services figure in all of
this how?
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-house or
hiring somebody, if your goal is the same as that of the participants of this
content marketing strategies. Search engine optimized content is not something
you can do without in the coming years even if your brand is popular enough.
The only way your priorities could be different is when your ROI show
need content marketing. In which case it would be perfectly okay to go your
own way

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Sales most difficult aspects, and possible
remedies
Click for better resolution

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Getting a response from prospects has become the most difficult. Do you smell
an oxymoron here somewhere? Prospects are individuals from whom you can
reasonably expect a response. That is why they are prospects.
This is how the Business Dictionary
Potential customer or client qualified on the basis or his or her buying authority,
financial capacity, and willingness to buy. Also called sales lead.
Click to Enlarge
Without stretching facts, if your prospect is familiar with your company and the
product that you are trying to sell, they would be more inclined to buy. Or not.
At least, there would be less uncertainty involved. If they are agreeable, well,
d.
Beats facing someone who is supposed to be showing interest but does not.

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With paid advertising being the most overrated marketing tactic, how do you
achieve this goal of having well informed prospects?
wan to look into. And that
corroborates what we noticed in top inbound marketing priorities earlier.
To put things in perspective: if you have a blog with useful information about
your product ranking for strategic keywords to attract your target audience, you
stand a better chance with your prospects.

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So,whatareyouroptionswhenchoosingContentMarketing
Services?

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left nothing out) which could help you understand your own position.
Click to Enlarge
If a picture says a thousand word,
ROI and figure out what you need.
Unless you are in some unusual business, you will likely need to allocate some
serious budget for content marketing this year and the next.
Have you ever methodically invested in content
marketing services?
Hubspot is kind of industry standard for statistics but why not talk about your
views? Do you have your content marketing experts? Leave a comment and give
are enough comments, conduct our own survey, perhaps?
Source: Hubspot | The State of Inbound 2016
©Originally published on KapushContenT | SEO Content for Post-Penguin Cyberworld