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KAPLAN
ENGENHARIA
International opportunities in Brazil
Our Services
Our Services
Our goal is to offer an extensive portfolio of high added value services for the
development of strategic business.
we are able to assist companies in various segments as follows:
Strategic Planning Assist in the development of business strategy through the local knowledge of various
markets, access to market information, regulatory, social and cultural aspects.
Commercial representation Representation of foreign companies in Brazil, support in negotiations , facilitator of
international projects.
Project Management
Details of projects and business scope, executive schedule details, cost analysis, risk
analysis, performance indicators ( KPIs )
Engineering Consulting
Project tropicalization, executive detailed design, technical analysis, advice in
general.
Expertise development
For each specific situation, a type of professional is necessary, we develop
partnerships for various needs. Ex. Lawyers, accountants, information technology
professionals etc.
Business Opportunities in Brazil
Opportunities
There are potential opportunities for international partnerships with Brazil as
follows:
Inward Partnership from abroad to enrich new business and assign strategic value.
Acquisitions Purchase, or participating in companies with growth potential.
Technology transfer Introduction of new technologies, products, services,
processes or brand in a existing business in Brazil.
Business office Start commercial office for the implementation of new business.
Subsidiary opening International branch aperture.
Riskexposure
High
Low
Low
High
Investiment
Deploymenttime
Opportunities
Outward Partnership from Brazil to abroad for specific demands.
Export Supply of raw material, goods and services
Subsidiary opening
Riskexposure
High
Low Low
High
Investiment
Deploymenttime
Technology transfer Transfer of technologies, business models, business
processes
International branch aperture.
Opportunities
Favorable conditions for creation of international partnership
Economic aspects • Interest Rate in Brazil – (9.25%) - Opportunity for foreign investment
• Significant market domestic
• Appreciation of the dollar against the Brazilian currency
Tax aspects • Tax incentives for foreign investment and export.
• Developing economy
Commercial aspects • Familiarity with multi cultural environment with the presence of several foreign companies.
Technological aspects
• Entrepreneurial culture with opportunities for small businesses
• Pioneering in several technologies , adaptability to external technologies
Opportunities
HISTORY TRADE WITH MAIN KEY PARTNERS
Opportunities
Resources for business development
There are several sources of information and research to qualification, quantification
and formalization of business as follow:
• Chamber of Commerce of various countries
• Government agencies to support international business
• Regulatory agencies
• Institutes of scientific and economic research
• Associations representing specific segments in the industry, trade and others
• Specific consulting services to several different needs
Overview Marketplace & Opportunities
Biotechnology, biomedical and life science
Biotechnology, biomedical and life science
Biomedical- Because of the deficiency and low availability of public health and specialized support
services has increased the number of specialized laboratories, with excellent opportunities for
investment, acquisitions, partnerships, distribution of technology and others. Brazil already has
laboratory with international reference, however, the number of laboratories available is still very small
in relation to market demand.
Life Science - Even with the economy fluctuating efforts to support scientific development of health
has generated profitable business through new technologies, equipment and services to support
health with excellent opportunities for investment, acquisitions, partnerships, distribution of technology
and others.
Biotechnology - The biotech industry already has the presentation of several foreign companies
distributed in the following chains : medicine and health, biofuels , animal health services , agricultural
industry and environment . Business opportunities include import, export, investment , new technology
and acquisitions.
Energy Efficiency
Energy Efficiency
Only in the region of São Paulo (Brazil), the industry spends 5,820 billion reais with electricity and only
in 2015 the cost of energy has increased by over 40 % increasing significantly the operating costs of
companies .
Renewable energy is not viable for deployment in business because the cost of this technology.
Because of this high cost associated with quality deficiencies of energy and low energy efficiency of
installations and machines for an interesting portfolio in the Brazilian industrial park , which allows the
use of technologies to reduce consumption and increase efficiency of the facilities and eliminate
disorders that compromise the equipment efficiency and generate a greater consumption.
This is a relatively unexplored market in Brazil with opportunities for investments, joint ventures and
new business
Chemical industry
Chemical industry
The chemical industry is present in the Brazilian market solidly with participal of large foreign
companies. An important feature in the chemical industry is that there are many large companies
as well as many small businesses with important participation in the chair of supplies for both
import and export.
The chemical industry can be grouped by two large blocks:
1 - Chemical products for industrial use: Inorganics, Organics, resins and elastomers and many
prepared products.
2 - Chemical products for end use: Products Pharmaceutical, personal hygiene and cosmetics,
detergent soap and cleaning products, agricultural defensives, enamels paints and varnishes.
The chemical industry is one of the major markets and most dynamic of the Brazilian economy.
The import of raw material is an important feature for production of various products.
Aerospace
Aerospace
The region of São Paulo concentrates the major aerospace hub of latin america in a promising
market.
According to data from the Brazilian aerospace association 87 % of the market is represented by
Embraer (main company manufacturer of Brazilian aircraft) and 13% for small and medium
enterprises.
The 13 % move 1 billion a year and employ about 10 thousand people.
Opportunities: Investments, partnerships, acquisitions.
Maritime
Maritime
The Brazilian Maritmo market has a number of specific and different behavior compositions can be
classified:
- Port Logistics
- Transport by caboragem (Short course in regions with low draft)
- Fleet and freighting
- Cargo handling
- Luxury craft market.
Maritime transport in general are balanced in the economic point of view, the appreciation of the
dollar has contributed to the business even when the trade balance is unfavorable.
The luxury market has been a promising market with the participation of foreign investors. In
general there is a business portfolio to be explored in this segment.
Other segments
Information Technology
Finance Services
Finance Service
Financial services have an important role in Brazil 's economy and business opportunities
and already known as well as new ways for investments, among the main ones are : -
Investment funds - Real / Personal Insurance - Personal Credits ( franchises ) - Capital
Market.
The technology market has become one of the main attractions of international
investors with the emergence of services for different areas. Also increased the
creation of investment funds for technology ( Venture Capital / Seed Capital )
Information Technology
Textile
Automotive
Textile
The textile industry has been fragile due to increase in energy costs, rising
unemployment, high taxes and retraction of GDP.
The automotive industry is under severe turbulence due to the economic conditions of
the country with decline in sales of 30 % , reduced production and job.
Automotive
The main car manufacturers in Brazil are foreign ( Wolksvagen , Fiat, General Motors
and Ford) that dominate most of the market. The Brazil has no domestic manufacturer.
KAPLAN
ENGENHARIA
Consultoria Avançada & Projetos
www.kaplanengenharia.com.br
contato@kaplanengenharia.com.br

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International opportunities in Brazil

  • 3. Our Services Our goal is to offer an extensive portfolio of high added value services for the development of strategic business. we are able to assist companies in various segments as follows: Strategic Planning Assist in the development of business strategy through the local knowledge of various markets, access to market information, regulatory, social and cultural aspects. Commercial representation Representation of foreign companies in Brazil, support in negotiations , facilitator of international projects. Project Management Details of projects and business scope, executive schedule details, cost analysis, risk analysis, performance indicators ( KPIs ) Engineering Consulting Project tropicalization, executive detailed design, technical analysis, advice in general. Expertise development For each specific situation, a type of professional is necessary, we develop partnerships for various needs. Ex. Lawyers, accountants, information technology professionals etc.
  • 5. Opportunities There are potential opportunities for international partnerships with Brazil as follows: Inward Partnership from abroad to enrich new business and assign strategic value. Acquisitions Purchase, or participating in companies with growth potential. Technology transfer Introduction of new technologies, products, services, processes or brand in a existing business in Brazil. Business office Start commercial office for the implementation of new business. Subsidiary opening International branch aperture. Riskexposure High Low Low High Investiment Deploymenttime
  • 6. Opportunities Outward Partnership from Brazil to abroad for specific demands. Export Supply of raw material, goods and services Subsidiary opening Riskexposure High Low Low High Investiment Deploymenttime Technology transfer Transfer of technologies, business models, business processes International branch aperture.
  • 7. Opportunities Favorable conditions for creation of international partnership Economic aspects • Interest Rate in Brazil – (9.25%) - Opportunity for foreign investment • Significant market domestic • Appreciation of the dollar against the Brazilian currency Tax aspects • Tax incentives for foreign investment and export. • Developing economy Commercial aspects • Familiarity with multi cultural environment with the presence of several foreign companies. Technological aspects • Entrepreneurial culture with opportunities for small businesses • Pioneering in several technologies , adaptability to external technologies
  • 9. Opportunities Resources for business development There are several sources of information and research to qualification, quantification and formalization of business as follow: • Chamber of Commerce of various countries • Government agencies to support international business • Regulatory agencies • Institutes of scientific and economic research • Associations representing specific segments in the industry, trade and others • Specific consulting services to several different needs
  • 10. Overview Marketplace & Opportunities
  • 12. Biotechnology, biomedical and life science Biomedical- Because of the deficiency and low availability of public health and specialized support services has increased the number of specialized laboratories, with excellent opportunities for investment, acquisitions, partnerships, distribution of technology and others. Brazil already has laboratory with international reference, however, the number of laboratories available is still very small in relation to market demand. Life Science - Even with the economy fluctuating efforts to support scientific development of health has generated profitable business through new technologies, equipment and services to support health with excellent opportunities for investment, acquisitions, partnerships, distribution of technology and others. Biotechnology - The biotech industry already has the presentation of several foreign companies distributed in the following chains : medicine and health, biofuels , animal health services , agricultural industry and environment . Business opportunities include import, export, investment , new technology and acquisitions.
  • 14. Energy Efficiency Only in the region of São Paulo (Brazil), the industry spends 5,820 billion reais with electricity and only in 2015 the cost of energy has increased by over 40 % increasing significantly the operating costs of companies . Renewable energy is not viable for deployment in business because the cost of this technology. Because of this high cost associated with quality deficiencies of energy and low energy efficiency of installations and machines for an interesting portfolio in the Brazilian industrial park , which allows the use of technologies to reduce consumption and increase efficiency of the facilities and eliminate disorders that compromise the equipment efficiency and generate a greater consumption. This is a relatively unexplored market in Brazil with opportunities for investments, joint ventures and new business
  • 16. Chemical industry The chemical industry is present in the Brazilian market solidly with participal of large foreign companies. An important feature in the chemical industry is that there are many large companies as well as many small businesses with important participation in the chair of supplies for both import and export. The chemical industry can be grouped by two large blocks: 1 - Chemical products for industrial use: Inorganics, Organics, resins and elastomers and many prepared products. 2 - Chemical products for end use: Products Pharmaceutical, personal hygiene and cosmetics, detergent soap and cleaning products, agricultural defensives, enamels paints and varnishes. The chemical industry is one of the major markets and most dynamic of the Brazilian economy. The import of raw material is an important feature for production of various products.
  • 18. Aerospace The region of São Paulo concentrates the major aerospace hub of latin america in a promising market. According to data from the Brazilian aerospace association 87 % of the market is represented by Embraer (main company manufacturer of Brazilian aircraft) and 13% for small and medium enterprises. The 13 % move 1 billion a year and employ about 10 thousand people. Opportunities: Investments, partnerships, acquisitions.
  • 20. Maritime The Brazilian Maritmo market has a number of specific and different behavior compositions can be classified: - Port Logistics - Transport by caboragem (Short course in regions with low draft) - Fleet and freighting - Cargo handling - Luxury craft market. Maritime transport in general are balanced in the economic point of view, the appreciation of the dollar has contributed to the business even when the trade balance is unfavorable. The luxury market has been a promising market with the participation of foreign investors. In general there is a business portfolio to be explored in this segment.
  • 22. Finance Service Financial services have an important role in Brazil 's economy and business opportunities and already known as well as new ways for investments, among the main ones are : - Investment funds - Real / Personal Insurance - Personal Credits ( franchises ) - Capital Market. The technology market has become one of the main attractions of international investors with the emergence of services for different areas. Also increased the creation of investment funds for technology ( Venture Capital / Seed Capital ) Information Technology
  • 24. Textile The textile industry has been fragile due to increase in energy costs, rising unemployment, high taxes and retraction of GDP. The automotive industry is under severe turbulence due to the economic conditions of the country with decline in sales of 30 % , reduced production and job. Automotive The main car manufacturers in Brazil are foreign ( Wolksvagen , Fiat, General Motors and Ford) that dominate most of the market. The Brazil has no domestic manufacturer.
  • 25. KAPLAN ENGENHARIA Consultoria Avançada & Projetos www.kaplanengenharia.com.br contato@kaplanengenharia.com.br