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How did Michael Jordan become so successful after his NBA professional career? How do you
think he became so successful with his market? When most professional athletes retire, they stop
doing a lot but for Michael Jordan that was a new beginning. Michael Jordan is one of the
greatest NBA players in the world. He became so successful with his market and product after
he stopped playing professional basketball. Then he played golf own a NBA team. Being
successful is good but, you still have to worry about the economy. The economy was bad this
year because they had lookout for like two months and that affected him because he was losing
money because he he own a basketball team. Michael Jordan has set the best example of how a
professional athlete can be a success in any other area.
Michael Jeffrey Jordan was born on February 17, 1963 in Brooklyn, New York. He was the
fourth of five children born to James and Deloris Jordan.(Steve) Michael Jordan is one of the
best players who ever played the game. He won five championships and several MVP awards in
his career. (Landry) And he is in the Hall of Fame. To some people he is just a basketball
player, but to others he is a hero kids in the community look up to him because he give back to
the community. The Chicago Bulls basketball superstar Michael Jordan was partially solved
Friday when a body that had been found floating in a South Carolina creek on Aug. 3 was
identified as that of James Jordan his dad. Officials said that the cause of death was a single
gunshot wound to the chest. His father had been missing for three weeks and it wasn't until
Thursday that the matter became public. The family had not filed a missing persons report and
police said that the family did not seem concerned about his absence but it was a lie they had
been worried sick about him. (Almond)

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Another reason Michael Jordan is because of his market and, his product. The market control,
the economy he sold the estimated at $206 million to $330 million in the last 25 years from Nike
alone, and Hanes endorsement $18 million a year, 3million. (Yatin) As soon as Nike signed
Michael Jordan they began to get market a new line of shoes and apparel with the name Air
Jordan and this was the beginning of the Jordan brand and Jordan’s introduce jumpman 23
products. (Yatin) Even things like his basketball number, his name and, his clothing line. And
after professional basketball it was a market and a product. That’s what made him a business
man instead of just a retired athlete. Most celebrity are not successful in life, but Michael Jordan
is because he is still making money after his professional basketball career and he is happy with
his life. And he became from a basketball player to a celebrity within days after he retired. After
all of that hard work paid off as he averaged 32 points per game in his two years and was
selected to the McDonald All American Team.(Steve)
The different between Michael Jordan and other retire basketball players are money, job, and
lifestyle. Like Larry Bird he played for the Boston Celtices for 11 seasons won two champions
and played power forward averaged 19.0 and 9.9 rebounds per game. Larry Bird is a NBA
broadcaster and his salary is 2,300,000 and Michael Jordan annual salary is 30 million.
(Forsberg)
Scottie Pippen is another retired player and one of Michael Jordan former teammate. Scottie
Pippen was raised in a poor household Scottie Pippen jumped at the chance to sign a long term
contract prior to the 1991-1992 seasons. Pippen would endorse anything and everything assuring
that the money kept flowing in. Following the end of his player career Pippen was involved in a
number of bad business deals that left him nearly broke. The largest notable’s money mistake
that Pippen made was the Gulfstream Jet in 2002. Due to a missed inspection the jet engine

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needed $1 million worth of repairs shortly after the purchase. Rather than paying that the jet was
grounded that mean it was threw away Pippen salary is 55.63 million and Michael Jordan is 30
million. (Kerby)
For my interview I interviewed a coach/former college football player from ECU. And
my first question for him was what is the different from him and Michael Jordan and his
responds was, they played different sports and Michael Jordan was a better athlete over all. One
of the other important question I asked him what is the percentage of playing college sports and
going to the league and his responds was 1.8% and the reason it is so low is because of the
requirement are very high. Another question I asked how was your funds like why you were
attending college and after? He said the positive was the living was paid for but, money wise he
didn’t have a lot and he said the negative was he wanted a lot but he had everything he needed.
How does being a college athlete affect your life? His responds was it help my people skills,
made me a better person. Another question I asked was, how does having people look up to you
make you feel? His responds was good, for the most part because it feel like your doing
something good for the kids because they look up to you. The last question I asked him was,
what do you think about retired basketball players that are not successful? His respond was I
think they let the money get the best of them and change there whole life and buy things they
really can’t afford, he said if I was a professional basketball I would not make any life changes.