Localite is a mobile app that provides personalized listings of events in a user's city based on their interests. The document discusses customer feedback and the potential market size for Localite. Based on interviews with 40 potential users and 4 event organizers: users want a more personalized experience with less ads; organizers currently spend $100-200 to advertise on event sites. The initial market size in India is estimated at $200,000 across 7 cities. By expanding internationally and allowing ticket sales on the app, the market size could increase to $4 million.

1. Find all happenings in your city

2. Localite – Initial Hypothesis
• People have various interests. It can be shopping, parties, food,
photography and what not.
• But people are not aware if something of their interest is happening
in their own city.
• Usually they get to know through their friends, and many a times they
miss out some interesting happenings.
• Localite comes in exactly there, it gives the users rich content of all
the happenings in their city based on their interests.
• Localite features personalized events listing and deals related to these
events.

3. Customer Feedback - Users
• We spoke to 40 potential users (34 national and 6 international)
• Most people get the event information from various online groups
they belong to.
• Few people followed few event websites, but did not like the
following things:
• User experience
• Not personalized
• Unnecessary and irrelevant ads
• Few people liked the weekly mailers that the event website sends
currently, but would prefer a personalized one.

4. Customer Feedback – Event Organizers
• We spoke to 4 local event organizers on how they market
• They usually use Facebook and few community websites to advertise
their events.
• They post it to online groups or company forums via friends and
family.
• They pay around 5000-10000 INR (100 – 200 USD) if they are
advertising an event on an event website. In return they take a
written guarantee on the minimum number of people who would
click and buy tickets.

5. Market Size
• Based on the competition analysis and customer feedback, we
calculated the potential market size.
• Approximately 0.75 - 1 Million users are using competitive sites and apps in
India across 7-8 major cities.
• Each website is earning a revenue of 10 Million INR (0.2 Million USD) from ads
from reaching 7-8 major cities across India.
• Going with the initial hypothesis and assuming to get the double the
amount of users by catering to more number of cities, we should have
a market size of 20 Million INR. 

6. Changes and Results: Localite+
• There was not much of a change to the value proposition as the offering
made earlier seemed good to the users.
• We can introduce simple social networking features to have more user
engagement and to increase the daily user base.
• Based on the feedback and market size analysis we made the following
changes to the business model:
• Going international early on – there is a good international market to catch,
calculating would be a difficult task to do, but we can assume it to be 5x at least.
• Selling event tickets on the website – revenue only based on ads is too less, we
need to sell tickets to increase the market size.
• With the above changes to the business model, the market size should
increase 10x to 200 Million INR (40 Million USD).