1. Entrepreneurship Development
Motivating Youth towards Self
Employment Ventures
A Presentation By Kallol Saha on Account of the Seminar on the Topic
Mentioned below By PHD Chamber of Commerce dated 07.09.2016 at
Hotel Radison Blue, Ranchi , Jharkhand,India

2. Approaches to Motivation
 Meeting basic needs Treating people equitably
Charting Road Map for Rewards
Designing interesting jobs
Individuals must be: Attracted to Self Employment , Allowed to
perform the tasks & Goes beyond routine performance

3. Lower level
needs must be
satisfied before
higher level
needs are
activated
Several needs
affect a
person’s
behavior at any
one time
A satisfied need
ceases to
motivate
behavio
More ways to
satisfy higher
level needs
than lower
level needs
Self
Actualization
Esteem
Affiliation
Security
Physiological
Entrepreneurship Motivation Cycle
Defining
Purpose
Generating
Alternatives
Selection of
Alternatives
Learning &
Reassessment
Rewards or
punishments
Entrepreneurial
Activities

4. Promoting Self Employment : A Few
Cases Based on Personal Experience
Name of Implementing Agency: PRADAN
States Covered : Jharkhand, Bihar ,Orissa, Chattishgarh
Activity: Plantation, Tasar Rearing, Yearn Production
Primary Beneficiary : Rural Entrepreneurs, Male & Female
Physical Out Reach: 10,100 Households ( March, 2015)
Supported By: United Nations Development Program, Swarna Jayanti
Gram Swarozgar Yojana, Central Silk Board, ICCO, NABARD Year
Started : 1990s Budgetary Outlay: More than 50 Crores
Key Learning :
Eco System Approach is Necessary
Promoters Role Becomes Critical

5. Promoting Self Employment : A Few
Cases Based on Personal Experience
• Project: Jharkhand Dairy Project IA: NDDB-GoJ
• Outlay : (Phase One) Rs. 48.32 crore Coverage: 12 districts
• Self Employment Opportunity : 41500 Farmers families from 920 villages; Installation of
88 AMCUs at village level.
• High energy cattle feed plant of 50 MTPD and Dairy Plant of 1 LLPD at Ranchi.
• Milk payment of the farmers is directly remitted to the saving account of the milk
producers. Markets Tonned Milk, Std. Milk, Paneer and Lassi
• Learning:
• Invest in Socially Acceptable Technology
• Check For Political & AdministrativeWillingness

6. Promoting Self Employment : A Few
Cases Based on Personal Experience
Name of the Program : National Rural Drinking Water Program &
Nirmal Bharat Abhiyan
States Covered : Jharkhand:
Physical Out Reach: 27000 Households ( March, 2016)
Supported By: UNICEF, WSP-SA, GSF, Water Aid
Key Learning :
Regulatory Activism essential for Market Defintion
Social Client Base Network is important

7. Promoting Self Employment : A Few
Cases Based on Personal Experience
Name of the Program : Save Water, Save Future
States Covered : Jharkhand: Intends to take up Rain Water Harvesting
Activity: Plantation, Tasar Rearing, Yearn Production
Primary Beneficiary : Rural Entrepreneurs, Male & Female
Physical Out Reach: 10,100 Households ( March, 2015)
Supported By: United Nations Development Program, Swarna Jayanti
Gram Swarozgar Yojana, Central Silk Board, ICCO, NABARD Year
Started : 1990s Budgetary Outlay: More than 50 Crores
Key Learning :
Eco System Approach is Necessary
Promotes Role Becomes Critical

8. Being A Self Employed Professional

9. Thank You
Kallol Saha
Adviser, Ecology & Environment
Jharkhand Foundation, Management Consultant
(Governance, Natural Resource & Earth Science
Domain)
Post Graduate Diploma in Rural Management
Institute of Rural Management Anand
Research Fellow ,School of Water Resource
Engineering & M.Sc. (Applied Geology) , Jadavpur
University, Kolkata
Contact: Flat No 2D ,Block B ,Jayashree Green City,
Pundag Road ,Arogra, Ranchi -834002
Mobile : +919471710631
E-Mail: kallosh74@gmail.com