A concept of metadata player which will enhance the video player

1. Video Metadata Player: A concept
E
ver since the advent of digital media, video A metadata player running in sync with
content owners have been looking at various
ways and means to monetize their content. One the video
of the easiest ways’ is to create PPV and/or
subscription packages on the streaming portals but
then these do not serve the appetite of the customer
since they have to pay for the video on demand. With
Google’s smart advertising techniques, you can play
pre-roll, mid-roll and post-roll ad’s and earn
revenues.
Do these monetization techniques limit the
exploitation of the content in digital media? How do
we do targeted advertising in this space? Can
metadata help in targeting advertisers? Let’s discuss
this and see how video player technologies combined
with exhaustive metadata will help in crafting a model
that content owners or content aggregators can A picture is worth thousand words and the
employ to increase their advertiser revenue in digital representation here should give you an idea of the
media metadata player I am talking about.
The metadata player surrounds the main video player
and plays specific advertisements and data. This data
is synced with the video time codes and changes with
The concept: Tag it! Tag it! And Tag It! every scene change. For every video you need manual
metadata capture for fields that you need to showcase
in the metadata player.
What and how can be showcased in the
metadata player?
You can showcase various movie and video features
in the metadata player and basis that your player
could become either informative or advertisement
driven or both.
Here are a few examples of fields that can be set in the
metadata player:
Star Cast: You can have a frame by frame entry for
actors appearing on screen; with the photographs
being pulled from a website with good database (like
IMDB). This information would surely attract the
users since it gives the start cast of the shot in the
video player. Plus you can also redirect them to the
actor profile upon clicking
Filming Locations: You can choose the important
filming locations in the movie and invite a travel
portal to sponsor the space. While doing the metadata
In order to understand the model, we will need to capture, as per requirement, you can also tag URL’s
understand the various aspects of a movie. for the images and write short display ad’s to make
A movie (or as a fact any video) can be divided into the metadata player look catchy!!
scenes with each scene having various features
specific to it. With these two examples, you can see the level of
customization possible on the metadata player. Sky is
Every scene has a genre and there could be trivia and the limit!
important quotes for that particular scene. Apart from
it, there could be various products showing up in the A lot needs to be worked on this!
scene like cars, weapons and gadgets. The important We know that as of now we have many services
thing is to tag all of them with the scene timings. available in the digital space that provide a second
Create a database of these tags with time coded to the screen experience but then this is limited to
frame level of their appearance on screen. When you compatible devices. This player has the potential to
tag your scene properties perfectly; half the battle is break the limitations of compatibility and play ads
won. Now you create spaces around your video player and data that audience would like. But then the
to play related advertisements. technical integration has to be worked on to ensure
smooth transition of the metadata with scene
Here is where you need sync between the captured changes.
tags and the player to trigger the advertisements.
Akhil Kakroo | Project Manager |
Tangerine Digital Entertainment Pvt. Ltd.
For metadata solutions contact us: sales@tangerineus.com
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