The document outlines the structure and requirements for developing a business plan over several classes. It will include developing an idea and vision, external analysis of opportunities and competitors, market research and estimates, and specialized plans for marketing, operations, human resources, and financials. Milestones are provided for submitting drafts of sections. The final business plan is due at the end along with a presentation of the idea.

1. BUSINESS PLAN
EAE BUSINESS PLAN OUTLINE

2. CHARACTERISTICS
 ORIGINALITY
 SIMPLICITY
 TEAMWORK
INTERNATIONAL BASE
 RELATIONSHIP WITH SPAIN
 USE OF PREVIOUS
EXPERIENCE
 ACADEMIC PROJECT

3. WHAT IS A BUSINESS PLAN
 AN IDEA
 A PROCESS
 A WORK DOCUMENT
 A REQUEST FOR HUMAN AND
CAPITAL INVESTMENT

4. WHAT DOES IT LOOK LIKE?
 www.bplans.com
 Previous plans in the library

5. COURSE STRUCTURE
 CLASS 1 – EXTERNAL ANALYSIS
 CLASS 2 – PRESENTATIONS
 CLASS 3 – MARKETING PLAN
 CLASS 4 – TUTORIAL I
 CLASS 5 – OPERATIONS PLAN
 CLASS 6 – HR PLAN/
 CLASS 7 – FINANCIAL PLAN
 CLASS 8 – REVIEW
 CLASS 9 – TUTORIAL II

6. OUTSIDE CLASS – CLASS 1
-2 – INITIAL PRESENTATION
 Develop idea and prepare vision
statement and SWOT
 If you have two ideas and are unsure
which one is the best you can
present both of them – do it more
quickly, though, than if you are just
presenting one.
 In the Presentation do not read the
SWOT – use this only to support
your presentation

7. CLASS 2 – 3 – BUSINESS
PROPOSAL
 Research external environment – develop PESTEL or
STEEP - and justify the opportunity available to your
business.
 Start to research competitors – identify their strengths and
weaknesses and consider how competitive this sector is.
(Porter’s 5 Forces)
 Start to research your market – primary and secondary
data
 Estimate the size of the total market for your product –
support your estimate with data
 Estimate the number of competitors from your initial
research on your competitors
 From the above calculations estimate your market share
and potential revenues
 (See next slide)

8. CLASS 2 – 3 – BUSINESS
PROPOSAL (cont)
 On the basis of this write out your initial business
proposal explaining why someone should invest in
your business.
 It should identify exactly the product, service or
experience you are providing and the value it
creates for the client
 It should include an External Analysis that identifies
the opportunities for your business
 A Competitor’s Analysis that allows you to show
how you would differentiate yourselves
 A summary of your the market research you have
done so far (primary and secondary – you can
attach questionnaires and surveys as an appendix)
 Figures and calculations to support your estimates
of market size, share and revenues.

9. DEADLINES
 Feb 3rd - DEADLINE MARKETING PLAN
 MAR 2nd – DEADLINE OPERATIONS
PLAN
 MAR 23rd – DEADLINE REVIEWED
MARKETING AND OPERATIONS PLAN
 APR 20th – DEADLINE HR PLAN
 MAY 25th – DEADLINE FINANCIAL PLAN
AND FIRST VERSION OF COMPLETE
PLAN
 JUNE 8th – FINAL DRAFT
 JUNE 18th-19th - PRESENTATION

10. FORMAT
 Except for the presentation in
the second class all parts should
be presented as a word
processed document and sent
to email –
jwwetherell@yahoo.co.uk

11. EXTERNAL ANALYSIS LINKS
GENERAL SOURCES
 www.cia.gov
 www.worldbank.org
 www.nationmaster.com
SPAIN
 www.caixa.es
 www.barcelonactiva.es