1. Tactic Date Post Social
Media Hashtags
Load
in
Time
Lapse 4-­‐May
15
seconds
from
beginning
of
the
time
lapse
video.
"Here
is
a
sneak
peak
of
the
magic
that
is
happening
on
our
stage!" Instagram #ItsTimeForPippin
5-­‐May
Post
the
full
video.
"We've
got
magic
to
do
on
this
gorgeous
set!" Facebook
#ItsTimeForPippin
Top
5
Reasons
to
see
Pippin 8-­‐May
Reason
5
-­‐
Tony
Award-­‐Winning.
PIPPIN
took
home
4
Tony
Awards
in
2013,
including
Best
Direction
and
Best
Musical
Revival! Facebook/Instagram #CountdownToPippin
9-­‐May
Reason
4
-­‐
Broadway's
Best!
Features
an
all-­‐star
cast
with
John
Reubinstein
(the
original
Pippin),
Kyle
Dean
Massey
(direct
from
Broadway),
and
show
biz
royalty
Lucie
Arnaz! Facebook/Instagram #CountdownToPippin
10-­‐May
Reason
3
-­‐
Show
Stopping
Numbers!
Fosse-­‐inspired
choreography
set
to
a
Tony-­‐nominated
score
by
Stephen
Schwartz
(composer
of
WICKED) Facebook/Instagram #CountdownToPippin
11-­‐May
Reason
2
-­‐
Soaring
Reviews.
Critics
and
audiences
love
this
brand-­‐new
PIPPIN!
(Add
a
quote
from
an
audience
member
and
the
Don't
miss
it
quote
from
the
LA
Times
"Don't
Miss
It!"
-­‐
Charles
McNulty,
LA
TIMES.) Facebook/Instagram #CountdownToPippin
12-­‐May
Reason
1
-­‐
EYE-­‐POPPING
Spectacle.
Features
death-­‐
defying
acrobatic
skills
by
les
7
Doigts,
De
La
Main,
the
creative
force
behind
nationwide
sensation,
"Traces." Facebook/Instagram #CountdownToPippin
Fun
Facts 22-­‐Apr
"Pippin's
name,
historically
speaking,
is
actually
spelled
Pipen."
Twitter #PippinPoint
or
#Pippinpalooza
Post
the
first
instagram
video
with
the
first
fun
fact.
"For
more
fun
facts
follow
us
on
twitter
@DPAC." Instagram #PippinPoint
or
#Pippinpalooza
24-­‐Apr
"They
liked
the
word
"Pippin"
because
it
suggested
the
slang
meaning
of
"pip"
-­‐
something
nifty." Twitter #PippinPoint
or
#Pippinpalooza
Post
the
Instagram
video
with
the
second
fun
fact.
"To
learn
more
fun
facts
about
Pippin
come
follow
us
on
Twitter
@DPAC." Instagram #PippinPoint
or
#Pippinpalooza
27-­‐Apr
"Stephen
Schwartz
was
only
24
years
old
when
he
wrote
the
show."
Twitter #PippinPoint
or
#Pippinpalooza
29-­‐Apr
"It
took
about
five
and
a
half
years
for
Pippin
to
grow-­‐
from
the
college
version
of
PIPPIN
at
Carnegie
Mellon
to
Broadway." Twitter #PippinPoint
or
#Pippinpalooza
Post
the
Instagram
video
with
the
third
fun
fact Instagram #PippinPoint
or
#Pippinpalooza
1-­‐May
"Pippin
opened
at
the
Imperial
Theatre
in
NYC
on
October
23,
1972
and
ran
until
1977." Twitter #PippinPoint
or
#Pippinpalooza
Post
the
Instagram
video
with
the
fourth
fun
fact.
"Follow
us
on
Facebook
and
stay
tuned
for
a
sneak
peak
of
the
stage
next
week!" Instagram #PippinPoint
or
#Pippinpalooza
and
#CountdownToPippin
5-­‐May
"Bob
Fosse
was
so
impressed
by
Ben
Vereen's
audition
that
they
combined
several
small
roles
into
the
one
role
of
Leading
Player." Twitter #PippinPoint
or
#Pippinpalooza
7-­‐May "There
are
17
acrobatic
tricks
in
Magic
to
Do" Twitter #PippinPoint
or
#Pippinpalooza
Post
the
final
fun
fact
video.
"The
show
is
right
around
the
corner,
come
visit
us
online
for
tickets
before
they
are
all
gone!" Instagram #PippinPoint
or
#Pippinpalooza
#ItsTimeForPippin
Shoutout 8-­‐May
Post
the
25
second
shoutout
video
to
encourage
last
minute
ticket
sales.
"Look
who
dropped
in
for
a
shoutout!" Facebook #ItsTimeForPippin