Livestrong.com was created as a spin-off of the Livestrong Foundation, founded by Lance Armstrong and Doug Ulman, to spread cancer awareness and help people maintain healthy lifestyles. It targets ages 25-54, especially women and high-income individuals. The site provides tools like MyPlate for tracking food/fitness, Stronger for meal/exercise plans, and apps to help quit smoking or track runs. Livestrong.com's initial goal was to raise global cancer awareness and fund the nonprofit Foundation through donations and social media efforts directed by Doug Ulman. It derives revenue from ads and subscriptions while contributing millions to the Foundation's mission of aiding cancer patients.

1. Bozhena Aronina
Maggie McClew
Sabrina Boss
Kady Knox
Gigi Li

2. “Unity is strength, knowledge is power and
attitude is everything.”
 The company idea came from Lance Armstrong
and the President/CEO, Doug Ulman.
 Demand Media, Inc. is a leading digital media
and domain name services company that
informs and entertains LIVESTRONG.COM’s
 Livestrong.com is a tool to spread awareness
and help it’s members make better choices in
order to maintain a healthy lifestyle


3. 

Spin off of The Livestrong Foundation (1997)
Target Market
 Ages 25-54
 60% women
 35% of readers have income over $100,000

What Livestrong.com offers
 MyPlate
▪ App to track food and fitness
 Stronger
▪ Subscription-based eating and exercise program
 MyQuit Coach
▪ An app to help quit smoking
 Loops
▪ Running map app

4. 
Initial Business Plan
 Raise awareness of cancer around the globe in
order to contribute donations as a nonprofit
organization
 Livestrong.com is part of the social media effort
to spread cancer awareness by the Livestrong
Foundation
 The strategic vision of Livestrong.com and the
foundation is directed by Doug Ulmann

5. 

LIVESTRONG.COM is a proud licensing
partner of the LIVESTRONG Foundation and
has contributed over 3 million dollars in
support of their mission to provide services to
those affected by cancer.
LIVESTRONG.COM is a for-profit that derives
its revenue from advertising and member
subscriptions.

6. 

Partnerships and passionate contributors are
the heart of the LIVESTRONG.COM business
initiative.
Through member loyalty, the efforts of
Digital Media, Inc., and advertising dollars
Livestrong.com will continue to educate it’s
consumers and help them make healthy
choices.