1. This thesis presents the hypothesis that written
text (i.e., stories) can imply a “design system”
comprised of forms, colors, and interactions
which meet an unexpressed need to concretize
the internal thought processes that normally
occurs during the act of reading.
2. This in contrast to other visualized forms
derived from written stories such as movies,
comic books and gothic novels, which are
character centric rather than “touch point”
centric (designed elements that are usually
associated with a background or setting which
taken together make a complete container for
potential future experience).
3. Such a hypothesis will allow text to be
experienced as design in a more emotional,
sensory and direct manner, when the “designsystem” of writing is applied.
4. It’s not about ”traditional” or ”digital”. It’s about the experience.
5. I could picture the
scene while I was
reading. It was as if
I was there.
Which text was more enjoyable? And why?
18
Short and to the
point. My kind of
reading.
3
He sat alone on the maple stained wood bench. The
steam rose from his coffee and transparently masked
his face. His arms were parallel to each other as he sat
in silence facing the fog filled mountains. A plaid
blanket was loosely wrapped around him. The sun was
starting to peer over the tops of the mountains as the
light gently lit his face.
The guy sat outside drinking coffee, waiting for the
sun to rise.
No response.
