since April 1999Images (left to right)Montreal http://earthobservatory.nasa.gov/IOTD/view.php?id=48471Cold Snap in Europe (Winter 2012) http://earthobservatory.nasa.gov/IOTD/view.php?id=77126Crop Circles in Saudi Arabia http://earthobservatory.nasa.gov/IOTD/view.php?id=77900
not to scale!In the total media landscape, looking at the amount of “news” that is created and consumed throughout the globe, the EO’s direct contribution is very small.
+ traditionally+ as a small, government agency-based team, our ability to reach significant numbers of individuals is limited
“Enable” and “target”
our messages can’t reach the broader public without assistanceleverage those communicators who have larger individual followers/subscribersmedia champions
+ The communicators are (part of) our target audience+ Content needs to be useful to the communicators+ If we can lower the hurdles to access and reuse, then it makes it easier for the communicators to work for us
Access to (near) raw data sources. In this case, imagery derived directly from source data, in formats that can easily be downloaded and repurposed for many uses.
