The new Facebook PR Slideshow

1. do’s and don’ts of
Facebook
A foolproof guide for Public Relations practitioners
By Em il y, Dav id , K atie a n d Alyss a
Friday, 30 October 2009

2. Do...
Be authentic and ‘human’.
Fans will not want to communicate with a computer, and value responses.
Post regular and relevant information.
Fans will abandon your page if there is nothing new for them.
Use Facebook to engage in two-way communication.
Facebook offers a unique opportunity to receive feedback from your consumers
Friday, 30 October 2009

3. Do...
Create a fan page.
So you can learn demographics of
key audiences.
Build up your friends.
Add friends who engage in
conversations relative to your
industry.
The higher the quality of your
friends, the higher impact of your
brand message.
Send a message with each friend add.
Friday, 30 October 2009

4. Don’t...
Post without thinking.
Each post should be a constructed public relations message.
Use old media strategies for new media.
Engage in multi-directional conversations.
Don’t spam your friends with useless information.
Use your business page as a personal profile.
If you aren’t the brand, keep your personal life personal.
Friday, 30 October 2009

5. Don’t...
Ignore your fans.
You will loose your reputation
and credibility.
Don’t buy Facebook
fans.
Ethics still apply in Facebook,
and brand reputation isn’t
built on money.
Friday, 30 October 2009