2. BY,
JYOTI SINGH

3. Indian Middle Class
A recent study by CNN--IBN and the Hindustan Times
suggested a simple consumer based criterion for
membership of the middle class: ownership of a
telephone, a two or four wheel (motorized)vehicle, and
a colour television. Under this definition, the middle
class makes up nearly 20 per cent of the population
i.e.200m people.
Consists of people earning between 3 lakh to 15 lakh
per year.

4. Needs Of Consumers
Lucrative Items:-
Cars
Cell Phone
Air Travel.
Weekend Outings:-
Dinner
Movie
Following Western Trends:-
For Dresses
Furniture's
Decoration etc

5.  increasing income levels of middle class.
 Bulk Buying
 Stylish Life style
 Consumers willing to Spend money to save time.
 Various Companies Launch their products with easily available EMI .
 Lots Of bank in for finance and loaning for almost every thing, like home loan
,car loan ,personal loan etc.

6. IMPLEMENTATION OF
NEED
 LUXURY AT A LOW COST.
 DELIGHTING CONSUMER’S
 ADVERTISEMENTS
 EXPANSION OF CREDIT CARD AMOUNT AND
SERVICES.
 ONLINE SHOPPING
 SEASONAL OFFERS

7. PROBLEMS FACED BY
CONSUMERS.
 PRODUCERS AND SELLERS CHEAT
CONSUMERS.
 PRODUCT ARE SOLD AT HIGHER RATE IN
SEASON.
 EXPIRED AND UNHEALTHY PRODUCTS ARE
SOLD.
 BILLS ARE NOT GIVEN.

8. THANK YOU