Indian Middle Class A recent study by CNN--IBN and the Hindustan Timessuggested a simple consumer based criterion formembership of the middle class: ownership of atelephone, a two or four wheel (motorized)vehicle, anda colour television. Under this definition, the middleclass makes up nearly 20 per cent of the populationi.e.200m people.Consists of people earning between 3 lakh to 15 lakhper year.
Needs Of ConsumersLucrative Items:-CarsCell PhoneAir Travel.Weekend Outings:-DinnerMovieFollowing Western Trends:-For DressesFurnituresDecoration etc
increasing income levels of middle class. Bulk Buying Stylish Life style Consumers willing to Spend money to save time. Various Companies Launch their products with easily available EMI . Lots Of bank in for finance and loaning for almost every thing, like home loan,car loan ,personal loan etc.
IMPLEMENTATION OFNEED LUXURY AT A LOW COST. DELIGHTING CONSUMER’S ADVERTISEMENTS EXPANSION OF CREDIT CARD AMOUNT AND SERVICES. ONLINE SHOPPING SEASONAL OFFERS
PROBLEMS FACED BYCONSUMERS. PRODUCERS AND SELLERS CHEAT CONSUMERS. PRODUCT ARE SOLD AT HIGHER RATE IN SEASON. EXPIRED AND UNHEALTHY PRODUCTS ARE SOLD. BILLS ARE NOT GIVEN.