Evolving Need of Middel class consumer in india

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Evolving Need of Middel class consumer in india

  1. 1. BY, JYOTI SINGH
  2. 2. Indian Middle Class A recent study by CNN--IBN and the Hindustan Timessuggested a simple consumer based criterion formembership of the middle class: ownership of atelephone, a two or four wheel (motorized)vehicle, anda colour television. Under this definition, the middleclass makes up nearly 20 per cent of the populationi.e.200m people.Consists of people earning between 3 lakh to 15 lakhper year.
  3. 3. Needs Of ConsumersLucrative Items:-CarsCell PhoneAir Travel.Weekend Outings:-DinnerMovieFollowing Western Trends:-For DressesFurnituresDecoration etc
  4. 4.  increasing income levels of middle class. Bulk Buying Stylish Life style Consumers willing to Spend money to save time. Various Companies Launch their products with easily available EMI . Lots Of bank in for finance and loaning for almost every thing, like home loan,car loan ,personal loan etc.
  5. 5. IMPLEMENTATION OFNEED LUXURY AT A LOW COST. DELIGHTING CONSUMER’S ADVERTISEMENTS EXPANSION OF CREDIT CARD AMOUNT AND SERVICES. ONLINE SHOPPING SEASONAL OFFERS
  6. 6. PROBLEMS FACED BYCONSUMERS. PRODUCERS AND SELLERS CHEAT CONSUMERS. PRODUCT ARE SOLD AT HIGHER RATE IN SEASON. EXPIRED AND UNHEALTHY PRODUCTS ARE SOLD. BILLS ARE NOT GIVEN.
  7. 7. THANK YOU

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