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CONCLUSIONThe journey to Western shores Remaking 'Made in China' (August 2012)


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CONCLUSIONThe journey to Western shores will undoubtedly be an arduous one for Chinesebrands. Weve seen some notable stumbles, such as sportswear maker Li-Ningclosing its only U.S. retail outlet, a 2-year-old store in Portland, Ore., in February.JWTs Tom Doctoroff believes that China as a nation will “cross the river byfeeling the stones” as it ascends to the global stage—“inching forward,occasionally overreaching but quickly correcting course.” Image credit: Dave Morrow

Published in: Business, Technology