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3: “It depends…”                            4: “Everything changes”
Create consistency and awareness of         Expect change in the architecture
interdependence across the architecture     Practice: Change
Practice: Interdependence                   If everything’s changing, how can you
How do the services serve each other?       know that you’ve arrived?
• Service-consumption (before, during,      What map can you use if ‘there’ isn’t
   after)                                   there when you get there?
• Service-provision (before, during,
   after)
• Direction, coordination, validation
• Investor, beneficiary, governance
How do the services talk with each other?
What stories do they exchange? And why?



                                            5: “Where are we headed?”
                                            Create a stable anchor-direction for the
                                            architecture
                                            Practice: Direction
                                            What guiding-star for the enterprise?
                                            • Focus (the focus of interest to
                                               everyone in the shared-enterprise)
                                            • Action (what is being done to or
                                               with or about the concern)
                                            • Qualifier (the emotive driver for
                                               action on the concern)
                                            How to link organization with enterprise?




                                            6: “Share the story”
                                            Create awareness of architecture as a
                                            shared responsibility for and of everyone
                                            Practice: Engagement
                                            How can you include people in the
                                            story?
                                            • Engage everyone in building the story
                                            • Make it personal: anecdotes, images,
                                                photos
                                            • Support conversation and
                                                communication
                                            • Make it their story
                                            What else can you do to share the story?
7: “Embrace the senses”
Create stronger engagement in the
architecture
Practice: Senses
What can you do to engage the senses?
• Texture
• Shape
• Sound
• Scent
• Taste
How to make the architecture tangible?
                                                                                                                                                Worksheet
                                                                                                                               Eight real-world challenges from EA practice

8: “Architecture as story”                                                                                      1: “It’s all about service”
Describe relationships between structure                                                                        Change business focus from product to
and story, organisation and enterprise, and                                                                     service
the human aspects of architecture, to                                                                           Practice: Service
architects from the defence-industry                                                                            Products always imply a service…
Practice: Story                                                                                                 • Whom do you serve, and how?
Use a story to explain an abstract idea                                                                         • How will you know you’ve served?
• Make it visual, vibrant, engaging                                                                             • How will you know you’ve served
• Make it personal, human, ‘real-world’                                                                            well?
• Include all of the senses                                                                                     • Who decides?
• Make it their story – their terms,                                                                            How do you move from product to service?
    their jokes
What else to engage your audience in the
story?


Further information:                                                                                            2: “Which point of view?”
Contact:       Tom Graves [Tetradian Consulting]                                                                Use the architecture to help strategists
                                                                                                                to break out of the self-centric box
Phone          0781 560 6624 (intl: +44 781 560 6624); Skype: tom_graves
                                                                                                                Practice: Perspective
Email:         tom@tetradian.com                                                                                What changes as you change
Twitter:       @tetradian ( http://twitter.com/tetradian )                                                      perspective?
Weblog:        http://weblog.tetradian.com                                                                      • Inside-in
                                                                                                                • Inside-out
Slidedecks:    http://www.slideshare.net/tetradian
                                                                                                                • Outside-in
Publishing:    http://tetradianbooks.com and http://leanpub.com/u/tetradian                                     • Outside-out
Books:         The enterprise as story: the role of narrative in enterprise-architecture (2012)                 What do these differences imply? To whom?
               Mapping the enterprise: modelling the enterprise as services with the Enterprise Canvas (2010)
               Everyday enterprise-architecture: sensemaking, strategy, structures and solutions (2010)
               Doing enterprise-architecture: process and practice in the real enterprise (2009)

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Lessons-learnt in EA articulation (worksheet)

  • 1. 3: “It depends…” 4: “Everything changes” Create consistency and awareness of Expect change in the architecture interdependence across the architecture Practice: Change Practice: Interdependence If everything’s changing, how can you How do the services serve each other? know that you’ve arrived? • Service-consumption (before, during, What map can you use if ‘there’ isn’t after) there when you get there? • Service-provision (before, during, after) • Direction, coordination, validation • Investor, beneficiary, governance How do the services talk with each other? What stories do they exchange? And why? 5: “Where are we headed?” Create a stable anchor-direction for the architecture Practice: Direction What guiding-star for the enterprise? • Focus (the focus of interest to everyone in the shared-enterprise) • Action (what is being done to or with or about the concern) • Qualifier (the emotive driver for action on the concern) How to link organization with enterprise? 6: “Share the story” Create awareness of architecture as a shared responsibility for and of everyone Practice: Engagement How can you include people in the story? • Engage everyone in building the story • Make it personal: anecdotes, images, photos • Support conversation and communication • Make it their story What else can you do to share the story?
  • 2. 7: “Embrace the senses” Create stronger engagement in the architecture Practice: Senses What can you do to engage the senses? • Texture • Shape • Sound • Scent • Taste How to make the architecture tangible? Worksheet Eight real-world challenges from EA practice 8: “Architecture as story” 1: “It’s all about service” Describe relationships between structure Change business focus from product to and story, organisation and enterprise, and service the human aspects of architecture, to Practice: Service architects from the defence-industry Products always imply a service… Practice: Story • Whom do you serve, and how? Use a story to explain an abstract idea • How will you know you’ve served? • Make it visual, vibrant, engaging • How will you know you’ve served • Make it personal, human, ‘real-world’ well? • Include all of the senses • Who decides? • Make it their story – their terms, How do you move from product to service? their jokes What else to engage your audience in the story? Further information: 2: “Which point of view?” Contact: Tom Graves [Tetradian Consulting] Use the architecture to help strategists to break out of the self-centric box Phone 0781 560 6624 (intl: +44 781 560 6624); Skype: tom_graves Practice: Perspective Email: tom@tetradian.com What changes as you change Twitter: @tetradian ( http://twitter.com/tetradian ) perspective? Weblog: http://weblog.tetradian.com • Inside-in • Inside-out Slidedecks: http://www.slideshare.net/tetradian • Outside-in Publishing: http://tetradianbooks.com and http://leanpub.com/u/tetradian • Outside-out Books: The enterprise as story: the role of narrative in enterprise-architecture (2012) What do these differences imply? To whom? Mapping the enterprise: modelling the enterprise as services with the Enterprise Canvas (2010) Everyday enterprise-architecture: sensemaking, strategy, structures and solutions (2010) Doing enterprise-architecture: process and practice in the real enterprise (2009)