Understanding of Communication

1. SKILLS & UNDERSTANDING OF
COMMUNICATION
J. JANARDHAN

2. ELEMENTS OF COMMUNICATION

3. UNDERSTANDING OF COMM.
We can’t measure by source- Berlo (1960)

4. SPECIAL SKILLS

5. SPECIAL SKILLS
 We can communicate only to the extent that the social
system allows.

6. SPECIAL SKILLS
 When the code is proper, the message will be clear.

7. SPECIAL SKILLS
 Comm. takes place by any of the five senses or combination.

8. SPECIAL SKILLS
 The receiver needs to have all the skills like the source

9. EFFECTIVE COMMUNICATION
 The source and the receiver needs to be in the same level.
 The source should consider the receiver.

10. CRITICISM
 No feedback
 Does not mention barriers to communication
 It doesn’t mention the noise
 Complex model
 It is a linear model of communication
 Needs people to be on same level,
 But not possible in real life
 It omits the sixth sense (thinking, understanding, analyzing etc).

11. THANK YOU