MoveSmart.org Presentation

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MoveSmart.org Presentation

  1. 1. <ul><li>An Innovative Approach to Promote Vibrant and Diverse Neighborhoods in Chicago </li></ul><ul><li>by Justin Massa, MoveSmart.org  & Madeline Troche Rodriguez, Harry S Truman College </li></ul>
  2. 2. research background <ul><li>Krysan’s Chicago Area Study and “Racial Blind Spots” research </li></ul><ul><ul><ul><li>discrimination, economics, or individual behavior? </li></ul></ul></ul><ul><li>Turner & Briggs’ MTO/MTW analysis </li></ul><ul><ul><ul><li>challenges and opportunities mismatch </li></ul></ul></ul><ul><li>Chicagoland housing counselor survey results (MCIC) </li></ul><ul><li>successes of One Economy’s Beehive, Illinois Legal Aid Online, Center for Access to Justice & Technology </li></ul>
  3. 3. <ul><li>40th anniversary of the Chicago Freedom Movement, unchanged segregation </li></ul><ul><li>demise of Leadership Council for Metropolitan Open Communities </li></ul><ul><li>information/data challenges in CHAC’s EHOP </li></ul><ul><li>emerging web 2.0 map technologies </li></ul><ul><li>housing search moves online, craigslist lawsuit </li></ul>background / context
  4. 4. site features and functions <ul><li>Guides (live) </li></ul><ul><li>Neighborhood Finder (8/15/09) </li></ul><ul><ul><li>Dig Deeper (9/21/09) </li></ul></ul><ul><li>“ My new neighborhood is...” Stories (11/09) </li></ul><ul><li>Neighborhood Connections (1/10) </li></ul><ul><li>Housing Counselor Tools (3/10) </li></ul>bilingual (Spanish) + W3C/WCAG 2.0 compliant (3/10, pending funding)
  5. 5. neighborhood finder data <ul><li>Amenities: </li></ul><ul><ul><ul><li>grocery stores, libraries, public transit access, car sharing, schools, daycare centers, parks, farmers markets, health centers, etc. </li></ul></ul></ul><ul><li>Quality of Life: </li></ul><ul><ul><ul><li>crime index, air quality / incidence of asthma, incidence of lead poisoning, WalkScore, food deserts, diverse community, etc. </li></ul></ul></ul><ul><li>Opportunities: </li></ul><ul><ul><ul><li>affordable housing choices, community gardens, after school programs, social services, NPO-created google maps, etc. </li></ul></ul></ul><ul><ul><li>note: some data is searchable, all is mappable </li></ul></ul>
  6. 6. my new neighborhood is... <ul><li>stories of integrative moves and their impact in response to a prompt </li></ul><ul><li>written by registered users and edited by MoveSmart.org staff and volunteers </li></ul><ul><li>rich media - videos, pictures, text, and a map </li></ul><ul><li>displayed throughout the site </li></ul>
  7. 7. neighborhood connections <ul><li>goal: rebuild social capital and put down roots </li></ul><ul><li>internal database of neighborhood-based organizations </li></ul><ul><li>pull data from wide variety of websites </li></ul><ul><li>one-click submission to neighborhood orgs + printable directory </li></ul>
  8. 8. housing counselor & organization tools <ul><li>add, edit, and tag Guides and neighborhood organizations </li></ul><ul><li>branded, printable Guides and search results </li></ul><ul><li>upload additional data sets, view and alter search matrix factors, granular permission controls </li></ul>
  9. 9. evaluation <ul><li>Site Analytics registered users count, time on site, bounce rate, completed searches </li></ul>User Neighborhood Opinions pre-results neighborhood quiz matched to saved favorites, evaluate if changed attitudes Successful Integrative Moves post-move users return to site, confirm new location for comparison to starting neighborhood
  10. 10. why MoveSmart.org? <ul><li>research-based approach </li></ul><ul><li>overcomes barriers of time and web savviness by aggregating data in an intuitive interface </li></ul><ul><li>counters ignorance and prejudice with contextual info that builds social capital </li></ul>
  11. 11. why MoveSmart.org <ul><li>open source = affordable, license-free, volunteer-ready innovation springboard </li></ul><ul><li>peer-vetted: NetSquared finalist, KnightPulse, ReadWriteWeb, Change.org, fair housing community </li></ul>
  12. 12. <ul><li>technology for residential integration </li></ul>100 N LaSalle St Suite 600 Chicago, IL 60605 [email_address] phone: 312.436.1482

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