Storytelling, social media and metrics

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Storytelling, social media and metrics

  1. 1. Storytelling Social Media, & Metrics Marisol Pierce-QuinonezKnowledge Management & Learning Specialist, Agrilinks.org Communications and Web Coordinator, NESAWG.org
  2. 2. Overview Identifying your  Goals  Audience  Content  Tools  Indicators  Story
  3. 3. Identify your goals Source: socialmediaexplorer.com
  4. 4. Identifying your audience Donors Volunteers Constituents Service Recipients Corgis
  5. 5. IdentifyingYour Audience Source: onlinemba.com
  6. 6. Identifying your tools Social Media Website  Static  Content management system  Proprietary out-of-box services
  7. 7. Identifying your tools Source: marketplacemaven.com
  8. 8. ToolsStatic Page
  9. 9. ToolsOpen Source Content Management
  10. 10. ToolsKnowledge Sharing Page
  11. 11. ToolsProprietary
  12. 12. ToolsProprietary Source:salsalabs.com/
  13. 13. Identifying good content Source: internetz
  14. 14. More than just likes Source: intersectionconsulting.com
  15. 15. Identifying your metrics Don’t confuse activity with results Tie your measurements to your theory of change Source: toolsforchange.net
  16. 16. Identifying good content Funny/inspiring stories Accomplishments News and updates Source: instagram.com/plovgh
  17. 17. Identifying your tools  Infinite combinations of data to choose from!
  18. 18. Identify your indicatorsObjective Key Performance Indicator ToolsShare knowledge Number of downloads Web analytics, Number of active content analysis conversationsAdvocacy Number of petitions signed Web analytics,hootsuite Calls (tweets!) to congressFundraising Increase in donations/donors click-through conversionsRecruit volunteers Number of volunteers Web analytics, conversions Adapted from “Measuring the Networked Nonprofit”
  19. 19. Identify your indicators Time on site Date Date DateNumber of website visitorsMost viewed website page besides homepageTop referral source to websiteFacebook visitors to websiteTwitter visitors to websiteLinkedin visitors to websiteTotal Facebook Likes# Facebook posts this time periodMost popular updateLikes, comments and shares on updateMost popular blog postTotal blog subscribers# blog posts this time periodmost popular postTotal blog pageviewsComments Adapted from: htt[://bit.ly/SMARTgoaltracking
  20. 20. Storytelling!
  21. 21. Adjust as Necessary Celebrate your failures Tweak what works Try different variations
  22. 22. Additional Resources Slideshare: http://goo.gl/gfjho Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine NTEN.org http://www.communityorganizer20.com/ http://www.aecf.org/upload/publicationfiles/DA3622 H5000.pdf

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