This document advertises a seminar program called the Professional Seminar Leaders University run by the American Seminar Leaders Association. It promises to teach attendees how to start and succeed in the seminar business. The program includes a home study course, membership in ASLA providing various benefits, and designation as a Certified Seminar Leader upon completion. Testimonials are provided from past attendees who report lucrative seminar contracts and book deals resulting from the program.

1. Start Making Money NOW!!!
American Seminar Leaders Association
Professional Seminar Leaders
U N I V E R S I T Y
Presents
The seminar business is exploding!
You can play a major role in this
exciting and rewarding profession.
This program will provide you with
the precise knowledge you need to
succeed in the seminar business.
ASLA is the leading authority on Content Development and Seminar Dynamics

2. l
PHere’s What You’ll Receive FREE When You Attend
Register Now And We’ll Immediately Ship You This
Incredible Home Study Program...
Absolutely FREE Of Charge!
How To Make It Big in the Seminar Business
This complete learning program reviews how to get started, how
to identify and target your niche markets, how to increase your
profits with TADA, and how to set your fees and get them. It
includes a comprehensive workbook, resource guide and five
audio CDs ($297.00 value).
American Seminar Leaders Association Membership:
The benefits of ASLA membership includes: listing on the Who’s Who of Seminar Leaders on our website;
newsletters; ASLA 800 hotline; discounts of educational programs, publications and CDs and DVDs and
enrollment in the ASLA seminar leaders referral program and your own co-authored ebook ($1,497.00 value).
Certificate of Achievement:
Certified Seminar Leader
Upon completion of the Professional Seminar Leaders University a
certificate of achievement will be to issued to you. This
certificate confirms your designation by the American Seminar Leaders
Association as a Certified Seminar Leader (CSL). The CSL designation next
to your name reflects your commitment to the highest professional
standards and qualifications to conduct seminars.
Comprehensive University Workbook:
This 100-page workbook is filled cover-to-cover with the seminar highlights - plus, there’s lots of room for
your specific personal notes. This great resource tool includes all the powerful strategies and techniques of
designing, marketing, and delivering your seminar right at your fingertips.
The University workbook will provide you with checklists, sample contracts, telemarketing scripts, sample
form letters, innovative marketing approaches, and action steps ($497.00 value).
And that’s not all...
You will share ideas and information with colleagues and develop professional relationships that will
last long after the event.
Free hotline service 800-735-0511
Unable to attend?
An Outstanding Home Study Course with all the information of the Professional
Seminar Leaders University is available on CDs with accompanying workbooks.
Five CDs and workbook, “How to Design A Perfect Seminar”
Five CDs and workbook, “How to Deliver A Dynamic Seminar”
Five CDs and workbook, “How to Make It Big In The Seminar Business”
One-year membership in the American Seminar Leaders Association
Free hotline service
ASLA member $797.00 • Non-member $997.00
___________________________ _________________________
June Davidson, President Seminar Director
___________________________ ________________________
Witness Witness
This is to certify that
John J. Johnson
having demonstrated professionalism as a Seminar Leader, and having successfully completed the required training
course under the auspices of the American Seminar Leaders Association, is hereby designated as a
CERTIFIED SEMINAR LEADER
and has agreed to abide by the ASLA Code of Business Practices.
The officers and instructors of the Professional Seminar Leaders University hereby recognize this achievement
by signature this 17th day of January, 2009.
AMERICAN SEMINAR LEADERS ASSOCIATION

3. ways you will immediately benefit by attending
21 1 Learn the seminar presentation secrets of the world’s greatest seminar leaders.
2 Put together a first-class seminar that creates rave reviews.
3 Gain recognition as an expert and establish yourself as a world authority.
4 CSLs booked 10 in-house seminars in 30 days.
5 22 critical elements that must be included in every successful brochure.
6 Learn how to add humor and excitement to your seminar.
7 Use direct mail to fill the seats to capacity at your seminar.
8 How to choose the best day, month and location to conduct your seminar.
9 Design a masterful brochure that attracts participants like a magnet.
10 Proven strategies for promoting public seminars on a $100 budget.
11 How CSLs increase the value of their seminar using
audio visuals.
12 How to choose and test mailing list to assure
maximum response and profits.
13 Learn how to tap the most lucrative markets:
Corporations.
14 CSLs gone from zero - $250,000 in 18 months applying the
TADA strategy.
15 Get free publicity and exploit the media to promote your seminar.
16 Secrets to hold your audience in the palm of your hand.
70 Cash in on what you know by creating a money making seminar.
18 Boost attendance with the secret of the two-step promotion technique.
19 Learn five techniques to deliver a powerful and motivational seminar.
20 How to get speakers bureaus to promote you and your seminars.
21 Become a Certified Seminar Leader (CSL) and gain respect and status.
June Davidson
President of ASLA

4. Here’s what ASLA members are saying:
”You made me a star. Thanks to ASLA I landed a seminar contract worth more than $100,000.”
Phil Max Kay, CSL - Prides Crossing, MA
”Within days of completing the University Course and purchasing an ASLA success system, I
booked a one hour seminar for $4,500.00. The materials were there ready for me to present”
Kimberly Jacobs, CSL, Pharmaceutical Sales - Greensburg, PA
”Thanks to ASLA. I wrote the book I had always dreamed of. With assistance from ASLA I’m
being interviewed on talk shows around the country and have started four of my own online talk
shows. My books are flying off the shelves!”
Revvell P. Revati, CSL, N.H.P. Revvellations.com, RawkinRadio.com - Altadena, CA
”The University Program is a must for novices and veterans alike. I highly recommend it for
anyone who is interested in moving forward in the seminar industry. The networking alone is
very lucrative and the training gave me real tools to use today.”
Dr. Hanan Islam, CSL - Los Angeles, CA
American Seminar Leaders Association
2405 E. Washington Boulevard
Pasadena, CA 91104
1-626-791-1211
www.ASLA.com