عندما يصبح السعر هو العامل الرئيسي للفوز بالمشروع وتحقيق المبيعات، فإن سوق التكييف سينحدر إلى لأسوأ جودة وتضيع قيمة التميز ولا يقدر أحد (خلال إجراءات الموافقة) أهمية القيمة المضافة وعندها سيبحث المصنعون الكبار على أرخص المنتجات ليلصقوا عليها ماركتهم التجارية. وعليه فإني أوجه هذه السلسلة لأبحث عن المهندس البطل الذي يمكن أن يتعاون معي لنصحح هذه الأوضاع الخاطئة. When price becomes the main factor to win the project and achieve sales, the air-conditioning market will decline to the worst quality and the value of excellence is lost, No one (in the approval process) appreciates the importance of added-value and big manufacturers will look for the cheapest products to stick their brand on. So I draw this series looking for a hero engineer who can cooperate with me to correct these wrong situations.

1. 选择AC的最大5感官终极舒适度
Big 5 Senses in Selection of AC for Ultimate Comfort

2. Introduction 介绍
When price becomes the main
factor to win the project and
achieve sales, the air-conditioning
market will decline to the worst
quality and the value of excellence
is lost, No one (in the approval
process) appreciates the
importance of added-value and
big manufacturers will look for the
cheapest products to stick their
brand on.
So I draw this series
looking for a hero engineer
who can cooperate with
me to correct these wrong
situations.
当价格成为赢得项目和实现销
售的主要因素时，空调市场将
下降到最差的质量，卓越的价
值就会丧失，没有人（在审批
过程中）认识到增值和大的重
要性 制造商将寻找最便宜的产
品来坚持自己的品牌。
所以我画这个系列
寻找能与我合作纠正这些错误情况的
英雄工程师。

3. Followed with some of our Suggestions to
evolve HVAC Market:
遵循我们的一些建议来发展暖通空调市场:

4. 非常有意
义的口号
But
但
Very
meani
ngful
Slogan

5. 我们想建
议与您的
品牌相关
的另一个
口号
We like to
suggest
anther
Slogan
related to
your
Brand

6. Redefined Comfort- 重新定义的舒适

7. Temp. by
Cooling
or
Heating
Quietness
by Control
Noise Level
& eco
Reliability
by Considering
Season &
Efficiency
Controlling
By: Zoning
& Digital
Thermostat
Air
Freshness
by Ventilation
& Recovery
Air
Movement by:
Speed &
Circulation
Wellness
by
Cleaning
& Filtration
Moisture by
Humidify or
Dehumidifying
Ultimate
Comfort
Elements
终极
舒适
分子

8. 真主的五大礼物让我们享受生活的美丽
The Big 5 Gifts from Allah for us to Enjoy Beauties of Life
听力 闻 味道 触摸 视力

9. Big Range
of
Outdoor
& Indoor
Units
大范围
的户外
和室内
单位

10. 几乎没有A / C品牌与工作有关系
Almost Non of the A/C Brand has a relation with work

11. 很少有A / C品牌与工作有关系
Very few A/C Brand has a relation with work

12. Hi . Senses
Hi . Taste
Hi . Smell
Hi . Hearing
Hi . Touch
Hi . Sight
嗨。 味道
嗨。 闻
嗨。 听力
嗨。 触摸
嗨。视力

13. •Noise
Level.
•Starting
Shock.
•Humming
Sound.
•Body
Tightness.
•噪音水
平。
•开始震
惊。
•嗡嗡声。
•身体紧
张。听力

14. •Air Filtration.
•Carbon Filters.
•Air Purifiers.
•Humidity
Smell.
•Fungi Smell.
•Carbonized
Smell.
•Food Smell.
•Outside Smell.
•空气过滤。
•碳过滤器。
•空气净化器。
•湿度气味。
•真菌嗅觉。
•碳化气味。
•食物气味。
•外面的气味闻

15. •Touch to Feel.
•Balance Cooling
from Floor to
ceiling.
•Warm Pockets.
•Spot Cooling.
•Thermostat
Touch of
Elegant.
•触摸感觉。
•平衡从地板
到天花板的
冷却。
•温暖的口袋。
•现场冷却。
•温控器Touch
优雅。
触摸

16. •Balance Grills with
Decoration.
•Colorful Grills.
•Engraved Air
Outlets.
•Unseen Air Outlets.
•Stylish Thermostat
that match colors
of Decoration.
•Wireless Control.
•平衡烤架装饰。
•多彩的烤架。
•刻有空气的奥
特莱斯。
•看不见的空中
插座。
•符合装饰色彩
的时尚温控器。
•无线控制。视力

17. Taste is Conclusion: 品味是结论
Without
Comfortable
Cooling, you
can’t enjoy any
type of tastes
@ your day’s
activities.
如果没有舒
适的冷却，您
将无法享受
任何类型的
口味@当天
的活动。
味道

18. Hi
Comfort
满意嗨。
感觉导
致嗨。
安慰
Satisfy
Hi.sense
s Leads
to Hi.
Comfort

19. • You’re not sensing alone.
The competitors has senses
too. And often they can
sense your senses
Creativity comes from looking
for the unexpected and stepping
outside your own experience. -
Masaru Ibuka-SONY
第六感是销售意识
The 6th Sense is the Sense of Selling.
Antennas Up!
Using Your
6th Sense,
天线了！ 使用
你的第六感，
• So, continue being creative
• Use creativity to differentiate.
• Once your position is clear in
peoples mind you can dominate.

21. Create a
simple
message
stressing the
ultimate
comfort that
satisfy all
the 5 senses
and create
the
environmen
t for all joys
of life.
Competitive
Strategy
竞争策
略
创造一个
简单的信
息，强调
最终的舒
适感，满
足所有5种
感官，为
所有生活
乐趣创造
环境。

22. • 重新定义舒
适
• 转向终极舒
适
• 享受舒适的
生活。
• 生活始于私
人区域的边
缘......让我
们在您的个
人区域为您
提供终极舒
适。.
• Redefine
Comfort
• Shift to
Ultimate
Comfort
• Enjoy the
Comfortable
Life.
• Life begins at
the edge of
your private
zone … Allow
us to provide
you the
Ultimate
Comfort in
your personal
zone.
Suggestion
for New
Slogan
对新标
语的建
议

23. 有关更多信息，请致电
For more information-Call:
‫م‬.‫جمعة‬ ‫يوسف‬ ‫جمعة‬工程。Eng. Juma Yousef Juma
+971-50-4948385 jumayjuma@gmail.com
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