When time and money are valuable, you need to take just three steps to build your twitter list, including using the right twitter tools like the who to follow button and list building techniques.
Begin klein, eindig groots!
Sport8.nl heeft op de tweede dag van Faldo Series Netherlands drie workshops verzorgt over golf en social media. In de workshop getiteld 'Verbeter jouw Social Media handicap' vertelden Willem Besseler en Janne Kuipers aan Nederlands beste golf talenten hoe zij hun persoonlijk merk online kunnen activeren.
"Vancouver 2010 waren de eerste social media-games, maar dit was met name vanuit de toeschouwers. De komende Olympische Spelen in 2012 en 2016 zal de kracht van Social Media pas echt benut worden, als een generatie opgegroeid met social media voor het eerst als atleten deel uitmaken van de spelen", aldus Janne. Willem vult aan: "Golf is sociaal en daarom uitermate geschikt voor personal branding. Daarbij worden de kansen die social media te bieden heeft nog te weinig benut. Ik vind dat talenten van nu social media moeten gebruiken om doelstellingen, ervaringen en dromen online te delen."
Begin klein, eindig groots!
Sport8.nl heeft op de tweede dag van Faldo Series Netherlands drie workshops verzorgt over golf en social media. In de workshop getiteld 'Verbeter jouw Social Media handicap' vertelden Willem Besseler en Janne Kuipers aan Nederlands beste golf talenten hoe zij hun persoonlijk merk online kunnen activeren.
"Vancouver 2010 waren de eerste social media-games, maar dit was met name vanuit de toeschouwers. De komende Olympische Spelen in 2012 en 2016 zal de kracht van Social Media pas echt benut worden, als een generatie opgegroeid met social media voor het eerst als atleten deel uitmaken van de spelen", aldus Janne. Willem vult aan: "Golf is sociaal en daarom uitermate geschikt voor personal branding. Daarbij worden de kansen die social media te bieden heeft nog te weinig benut. Ik vind dat talenten van nu social media moeten gebruiken om doelstellingen, ervaringen en dromen online te delen."
Bloggen voor een baan: beginnen met bloggen Elja Daae
Op zoek naar een nieuwe baan, een nieuwe loopbaan, of bezig met een sollicitatie? Bloggen kan je helpen om een betere indruk te maken, je netwerk uit te breiden en zo de kans op een baan te vergroten of je carriere switch vorm te geven. Deze presentatie is een verslag van de punten die aan de orde zijn gekomen in de workshops bloggen tijdens het Frankwatching Jobs event op 27 maart 2013. Ook handige tips voor wie wil beginnen met bloggen, om wat voor reden dan ook.
Op 20 juni 2011 organiseerde Socius de studiedag 'Organisatorische uitdagingen voor sociaal-culturele organisaties'. Dit is de presentatie van Dirk Malfait van Verso.
Small Business Marketing: 10 Ways to Help Local Search Find Your Business by ...Julie Bevacqua
The goal of your local search marketing strategy is to make sure you’re seen by these customers who want what you’re selling. This is your to-do list for telling Google Maps search that your business is a real thing in the real world, worthy of a top spot in search results.
Small Business Marketing: Getting Results with Google Local Search by Julie B...Julie Bevacqua
Google is now rolling out changes to Google Local, emphasizing photos and maps, as well as directory listings and reviews associated with your business.
A look at solution selling and its applications in the sales world, and assessing how to resolve the client’s pain into a profitable situation for the salesperson and the customer.
B2B Marketing: Part 6: Cold Calling Series: Getting Execs to Talk to You by J...Julie Bevacqua
Why solution selling can work to your advantage in a competitive sales environment, and 5 easy ways to gain relevant information on your prospects and their pain.
B2B Marketing: Part 5: Cold Calling Series: 3 Steps to Successful Prospecting...Julie Bevacqua
A look at 3 steps in sales which help in successful prospecting, including building a sales territory, defining a sales campaign, and testing your campaign.
Bloggen voor een baan: beginnen met bloggen Elja Daae
Op zoek naar een nieuwe baan, een nieuwe loopbaan, of bezig met een sollicitatie? Bloggen kan je helpen om een betere indruk te maken, je netwerk uit te breiden en zo de kans op een baan te vergroten of je carriere switch vorm te geven. Deze presentatie is een verslag van de punten die aan de orde zijn gekomen in de workshops bloggen tijdens het Frankwatching Jobs event op 27 maart 2013. Ook handige tips voor wie wil beginnen met bloggen, om wat voor reden dan ook.
Op 20 juni 2011 organiseerde Socius de studiedag 'Organisatorische uitdagingen voor sociaal-culturele organisaties'. Dit is de presentatie van Dirk Malfait van Verso.
Small Business Marketing: 10 Ways to Help Local Search Find Your Business by ...Julie Bevacqua
The goal of your local search marketing strategy is to make sure you’re seen by these customers who want what you’re selling. This is your to-do list for telling Google Maps search that your business is a real thing in the real world, worthy of a top spot in search results.
Small Business Marketing: Getting Results with Google Local Search by Julie B...Julie Bevacqua
Google is now rolling out changes to Google Local, emphasizing photos and maps, as well as directory listings and reviews associated with your business.
A look at solution selling and its applications in the sales world, and assessing how to resolve the client’s pain into a profitable situation for the salesperson and the customer.
B2B Marketing: Part 6: Cold Calling Series: Getting Execs to Talk to You by J...Julie Bevacqua
Why solution selling can work to your advantage in a competitive sales environment, and 5 easy ways to gain relevant information on your prospects and their pain.
B2B Marketing: Part 5: Cold Calling Series: 3 Steps to Successful Prospecting...Julie Bevacqua
A look at 3 steps in sales which help in successful prospecting, including building a sales territory, defining a sales campaign, and testing your campaign.
B2B Marketing: Klout Scores: Fact or Fiction? by Julie BevacquaJulie Bevacqua
How does Klout work? Does it measure influence accurately? And is it a good tool to add to your social media marketing kit? A look at Klout and its pros and cons.
B2B Marketing: Twitter: Who’s Following Me? by Julie BevacquaJulie Bevacqua
Can twitter be used successfully as a sales tool? 7 different ways in which you can use twitter to build your brand, grow your visibility, and increase your indirect sales.
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
B2B Marketing: Using Customer Relationship Management (CRM) Systems to Improv...Julie Bevacqua
How does Customer Relationship Management (CRM) fit into the picture? The benefits to a good CRM system is that they are easily integrated into your current web and marketing tools and can be adapted to suit your business’ unique needs.
B2B Marketing: Praise to the Website Style Guide by Julie BevacquaJulie Bevacqua
Julie Bevacqua covers the web guide or style manual as a means to set the standards for writing and designing. A look at 4 principles which govern creating a web guide.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...focsh890
Introduction to Topic One
In this section, the focus is on delving into the
intricate details surrounding Topic One. It is essential
to gain a comprehensive understanding of this topic to grasp Its significance fully. Here are key points to consider:
Definition of Topic One: Understanding the concept of Topic One Is fundamental as it forms the basis for further exploration.
Historical Background: Exploring the historical context of Topic One provides valuable insights into its evolution over time.
Significance and Relevance: Examining why Topic One Is important in its respective field sheds light on its relevance In current discussions
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Core Web Vitals SEO Workshop - improve your performance [pdf]
B2B Marketing: Three Steps to Building Your Twitter List by Julie Bevacqua
1. Twitter is all about two way interaction –you follow people, they follow you back, you communicate
via 140 character sentences and you network, successfully it seems. As of March 2011, there were
140 million tweets sent out each day. When it comes to breaking news, this number explodes –
456 tweets per second (TPS) were recorded the day Michael Jackson died (June 25 2009). The
current record for TPS is an unbelievable 6,939, which was set 4 seconds after midnight in Japan
on 1st Jan 2011!
While it’s easy to find people to follow on twitter, marketers will tell you that it’s quality, not quantity
that really counts. How do you engage with people who matter on twitter?
Step One: Find Your Audience
Twitter’s ‘Who To Follow’ feature: Twitter itself decided to help when it introduced a ‘suggested
users’ list for new users, similar to what LinkedIn offers. In 2010, they expanded that and twitter
product team member Josh describes how it works in his post, The Power of Suggestion.
According to him, Twitter has created a number of algorithms to identify users across a variety of
clusters that tweet actively, and are engaged with audience. These then are suggested to new
users to get them started. Since then, twitter has created a ‘Who To Follow’ button (top right hand
corner of the menu bar), which all users have access to.
2. However, twitter is not the only source when it comes to finding people. There are a number of
other tools to help you define your target audience and refine your search. Here are some popular
ones to engage with:
Listorious: The very fact it incorporates the word, list, in its name suggests that listorious is an
easy option to create useful lists. You can search over 2 million twitter users and the lists are under
headings like activism, art, charity, climate, sports, writers, science, and health. You can add
yourself and add a list, and the application is able to read tweets, see who you follow and post
tweets for you.
Tweet Grader: Hubspot users will already know this one. It’s a free tool which grades your profile
and compares it to others, so you can see how much you influence others. However, it also has a
search functionality and a list of Twitter Elite, those users who have high grades based on their
followers and updates.
Twibes: Twibes is another tool which allows you to create twitter lists, search from thousands of
lists on topics such as career, home and garden, and pets/animals, or lists like social media,
business, and photography, add yourself to a list, or browse active twibes, those who tweet
actively.
Step Two: Follow Wisely
It’s only fair to follow those people who follow you –or is it? In an article on Mashable entitled,The
Top 10 Reasons I will Not Follow You in Return on Twitter, author Atherton Bartelby says he
does not follow those who do not have an avatar, website, or bio, as well as those who do not post
regularly and those who self-promote.
All very valid reasons. However, it is nice as a courtesy to respond to those who follow you and
take the time to view their website or services before making a decision. Use a tool like Tweepito
help you manage your list.
It also makes sense to check out the list of influential people, see who they are following and follow
them as well.
It doesn’t help your image or reputation to have a small following if you are following a lot of
people. In the event you see this happening, it’s time to clean out your list. You can easily unfollow
those who don’t return the courtesy by using a service like Tweeter Karma.
Step Three: Go Offline
3. That’s correct –you can use your offline contacts to influence your online networking. At
conferences, trade shows and networking events, you’ll be collecting a lot of cards, brochures, and
contact details. If you have their twitter address, that’s great; if not, you can locate their handle by
replacing their username in the following URL: http://twitter.com/USERNAME
Don’t Forget This!
Gathering followers is fairly simple, but to keep your contact list intact, it’s important to respond to
those who communicate with you, direct message those who interest you, retweet topics that are
useful, and take the time to comment on articles you’ve found useful. Within no time, you’ll see
your list growing, your circle of influence widening, and your business blooming!
POSTED IN: SOCIAL MARKETING / TAGGED: INBOUND MARKETING, SOCIAL MARKETING, SOCIAL
MEDIA, TWITTER
A thought-leader in the technology marketing space, Julie Bevacqua is a leading expert in
business-to-business (B2B) marketing with hands-on executive experience in corporate, industry,
and product marketing; demand management; and social media. She has held executive positions
at global enterprise software companies, heading up integrated marketing strategies from brand
differentiation, demand generation, sales and marketing integration, and digital marketing
strategies to media and analyst relations and corporate social responsibility.
By taking every opportunity to extend the company’s digital footprint, Julie guides her team to
achieve online dominance within the global marketplace. A natural networker, motivator and
mentor, Julie shares her marketing and business savvy through her blog www.JulieBevacqua.com.
Business and corporate marketers and entrepreneurs gain unique insights into the latest
techniques on digital and social marketing that can be applied in any organization.
Julie lives and works in Vancouver, British Columbia, a haven for technology and enterprising
upstarts, dubbed ‘Silicon North’.
Reach Julie Bevacqua at:
LinkedIn: Find Julie on LinkedIn
Twitter: Follow Julie on Twitter
Google+: Add Julie on Google Plus
Blog: Visit Julie’sBlog