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People powered high streets


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This presentation explains why we need high streets that connect with, serve and benefit local people. It shows why we need to connect viscerally with people's emotions and motivations, and strategically with the wider economy.

Published in: Business, Technology
  • Love this presentation. I believe retail is part of the solution though... please don't throw out the baby with the bath water! The town centre has to address what people need. So many towns are so far away from achieving Unique Selling Points.. they need to start doing the basics well.. as you say making places for people to be, not just do.
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  • 'Promote local history. Put a place in context'. Absolutely - that's what I think local history (my own passion) can do for us today!
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People powered high streets

  1. 1. people-powered high streets(or how to make an omelette)
  2. 2. part 1the dark night of the soul
  3. 3. ‘The first and principal benefit caused by the arid and dark nightof contemplation: the knowledge of oneself and of one’s misery’ St John of the Cross
  4. 4. 1 ‘Retail-ledregeneration’ has failed
  5. 5. Experian Oxford Economics shop Colliers International vacancies were 15 growingeven before 11.25 the recession 7.5 Understanding High Street Performance, 2011 3.75figures are percentage of shops vacant 2000 0 2006 2008 2010
  6. 6. 2Ordinary people are under pressure
  7. 7. Capital share society is Employer social contributions Top half of earners becoming Bottom half of earners more unequal, with less 12%going to thebottom half 39% figures show breakdown of 39%total value generated by UK economy in 2010 11% Missing Out, Resolution Foundation, 2011
  8. 8. 3‘Portas pilots’ are not a strategy
  9. 9. part 2something must be done
  10. 10. 1rethink the whole, not just the retail
  11. 11. ‘High streets and town centres that are fit for the 21st century need to be multifunctional social centres, not simply competitors for stretched consumers.’ From The 21st Century Agora: A new and better vision for town centres
  12. 12. 2get ideas from the people, not just the planners
  13. 13. ‘Each place needs to be collectively animated by the people who live there or visit it, not just planned or managed.’ Twenty-first Century Town Centres, Action for Market Towns
  14. 14. 3invest to add value, not to extract it
  15. 15. Figure 6: Embedding the five ways to well-being in design Connect Include physical and social infrastructure to encourage connections between people. Entice different groups of people together. designing Be active for Structure indoor and outdoor spaces to increase activity wellbeing Give Designing ‘in’ personal and levels in people’s day-to-day lives. Stimulate social well-being opportunitiesFrom Re-imagining the High for people to share, Street, new economics exchange and foundation help one another. Take notice Keep learning Favour the beautiful Promote local history. Put a place and the unusual. in context. Promote a shared Factor in space for understanding of place and its relaxation and interdependence with other communities. reflection. positive experiences. Of these key five drivers of personal well-being identified,
  16. 16. 4plan for a fairer future, not apastiche of the past
  17. 17. ‘In communities where aparticularly valued shop or market was designated for closure, thecommunity themselves should havethe first opportunity to take it over.’ The Right to Retail, Res Publica, 2011
  18. 18. part 3‘go out and play like Zola’ Harry Redknapp, to Joe Cole on his West Ham debut
  19. 19. 1we all needinspiration
  20. 20. ‘The highlight of the day wasknowing that Mary Portas supports our work.’ Participant in High Street Camp, May 2012
  21. 21. 2connections arevisceral, not just bureaucratic
  22. 22. ‘Community connections, reaching across place, interests and identity,are largely untapped assets that can promote wellbeing and address social exclusion.’ Communities Connected, David Morris and Alison Gilchrist, 2012
  23. 23. 3 the first rule ofnetworks: peoplewill only connectwhere they want to
  24. 24. ‘Social tools don’t create newmotivations so much as amplify existing ones.’ Clay Shirky, Here Comes Everybody
  25. 25. part 4 the omelettetheory of change
  26. 26. ‘You can’t make an omelette without breaking some eggs.’ V. I. Lenin (attrib) can’t make an omelette just by breaking eggs
  27. 27. 1what does ‘tasty’ feel like? (what kind of highstreet do you want tocreate, and for whose benefit?)
  28. 28. 2find yourself a cooker (what process willbring your vision to life?)
  29. 29. 3what ingredients do you need?(what people, skills, and resources are required?)
  30. 30. 4now create your recipe(which is plausible,doable, testable and meaningful)
  31. 31. bon appetit!
  32. 32. Find out moreDownload our 21st Century Agora paper See other presentations on Slideshare Check out the Revive Our Town Centres forumRead ‘seven steps from ghost town to host town’
  33. 33. thank you more from me... my blog: Living with Rats Twitter: @juliandobson