Update for the government media monitoring cluster agencies - mobile portal

1. Media Monitoring
Cluster update
August 2012

2. Agenda
• Using the mobile portal - MSD
• New portal development progress - AAP
• Service satisfaction discussion - AAP

3. Demand from internal clients
• Leadership Team expectation
• 7 days per week service
• Resource to compile ‘bulletin’ alerts – one FTE plus
casual resource
• Weekdays from 7am – 4pm
• Weekends 9am
• Expect to able to access via Blackberry and now
Apple mobile devices

4. Our operating model
• Manually compiled bulletins
• Staff member about to head
overseas
• Pressure to reduce costs

5. Moving to a “self service”
model
• Less human intervention
• Switching to a fully automated service for bulletins
and media logs
• More ‘on the go’ access
– Providing access to the mobile portal for staff

6. Automated alert emails in
HTML
• Email generated for our key
profiles to replace the manual
scan
• Now sent 5 times per day from
7am – 8pm for print and
broadcast
• ‘View article’ click through
6

7. Instant access to content

8. Broadcast playback
• Able to replay audio and video
on the mobile devices

9. Mobile portal
• Viewing the portal on mobile
at their leisure
9

10. Challenges
• Changing behaviour – less spoon feeding
• Technical competency of users
• Some technical issues:
– Broadcast playback
– Links from HTML ‘view articles’
• Timing for bulletins
• Content relevance
• All or nothing

11. Benefits
• Resource savings – staff costs
• Less spoon feeding
• Leadership team really impressed with:
– Access to broadcast clips
– Ability to check content when they were ready