Personal Information
Organization / Workplace
Madrid Area, Spain Spain
Occupation
Strategy, Consulting- brand, innovation, communications
Industry
Advertising / Marketing / PR
About
Born and raised in Spain from Taiwanese parents I had the fortune of growing up bicultural
and trilingual (and perhaps even with what some call 'cultural sensitivity').
This global mindset and a love for problem-solving, creativity and culture are the forces that drive me.
Specialties: design of qualitative and quantitative research, branding, brand strategy, communications strategy, digital planning, trendwatching, ideation and innovation, writing and storytelling.
- Presentations
- Documents
- Infographics
2011 Customer Experience Impact Report
RightNow Technologies
•
12 years ago
Customer journey mapping
Erik Roscam Abbing
•
13 years ago
60 Content Predictions for 2015 by Content Marketing Institute
Content Marketing Institute
•
9 years ago
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
Joe Pulizzi
•
10 years ago
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
Michael Brenner
•
9 years ago
10 Inspiring Zappos Customer Support Stories
Infinit-O Global, Limited
•
10 years ago
The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
•
8 years ago
6 Questions to Lead You to a Social Media Strategy
Mark Schaefer
•
10 years ago
Brand Archetype | An Introduction + Overview
John W. Manley
•
9 years ago
Archetype Overview with brand examples & character compass
Emily Hean
•
10 years ago
Does Your Content Work for People? Essentials for Evaluating Your Client's Content
GatherContent
•
10 years ago
Content Strategy for Everything
Kristina Halvorson
•
8 years ago
The Future of Advertising: Death of Advertising
Planning-ness
•
11 years ago
When the Marketing Becomes the Product 2
Helge Tennø
•
14 years ago
Stakeholder mapping
Erik Roscam Abbing
•
12 years ago
Brand driven innovation, why culture is key for breakthrough innovations
Erik Roscam Abbing
•
9 years ago
Top 10 Trends of 2015
Buzz Marketing Group
•
9 years ago
JWT: Generation Z Brazil – Executive Summary English
J. Walter Thompson Intelligence
•
8 years ago
What Matters to Millennials?
Peter Jordan
•
9 years ago
Value Proposition Design
Yves Pigneur
•
9 years ago