1. Femalelines 2. Population; female (% of total) in Indonesia (Intro) The Population; female (% of total) in Indonesia was last reported at 50.14 in 2011, according to a World Bank report published in 2012. Female population is the percentage of the population that is female. 3. New Era of Information (Digital Age) The Information Age, also commonly known as the Computer Age or Digital Age, is a period in human history characterized by the shift from traditional industry that the industrial revolution brought through industrialization, to an economy based on the manipulation of information, i.e., an information society. 4. Online Female Lifestyle Portal (Case Study) A web portal is a web site that brings information from diverse sources in a unified way. On this case, mostly the information that brings is female or even women daily news. From the fashion, lifestyle, entertainment until the personal or private information such as love and sex life. Sample of the Female Portal: http://femaledaily.com/ http://www.ivillage.com/ http://www.pinkmemo.com/ http://online.wsj.com/public/page/magazine-index.html http://www.agendamag.com/content/ http://fabandfru.com/ http://www.newyorkmoves.com/ http://www.iconique.com/flash/ http://www.wolipop.com/ http://www.fimela.com/ http://www.womansday.com http://powertochange.com/women/ http://rookiemag.com/ http://identitymagazine.net/ http://www.femalefirst.co.uk/ http://www.femalemag.com.my/ http://www.cosmopolitan.com/ 5. Market of Female Portal (Summarize) With the female grow population and also combining the digital era. Female Online Portal can be the next big idea. Not to forget, internet penetration in Indonesia increase years by years. I do interview with a few people that mention that Female Online Market Portal can be huge in the next few years. Shafika Haduri ex-Senior Account Advertising Fimela.com A lot of reader interest on lifestyle, fashion, and beauty. The most important part is about the news, can we make it by ourself not just only copy and paste from other portal. One thing also about the layout , cause sometime the layout is represent the target of audience, how we do placing the ads, how to make easier user to read even hours reading an article. For sure and honestly, the demand of the female portal in Indonesia is quite big. S. Rani as Mom and Managing Director Now all the female got alot spending time outside their house. Not even just for work but also do others things. With digital trending almost all the people goes to digital and paperless. The female not just like the fashion or beauty, but also they like Tips, Info for discount or sale, don’t forget sometimes Zodiac or Horoscope is also important part. With the help from social media and blogger, Female Online Portal can be daily suplement for female. 6. The Idea Female Want Endless or Without Boundaries KISS 7. Let’s Make It Happen

1. Femalelines

2. Intro
Population; female (% of total) in Indonesia
The Population; female (% of total) in Indonesia was last reported at 50.14 in 2011, according to a World Bank
report published in 2012. Female population is the percentage of the population that is female.
http://www.tradingeconomics.com/indonesia/population-female-percent-of-total-wb-data.html (prepared for knowledge only)

3. Digital Age
New Era of Information
The Information Age, also commonly known as the Computer Age or Digital Age, is a period in human history
characterized by the shift from traditional industry that the industrial revolution brought through
industrialization, to an economy based on the manipulation of information, i.e., an information society.
http://en.wikipedia.org/wiki/Information_Age
http://www.thinkdem.com/images/press.jpg (prepared for knowledge only)

4. Case Study
Online Female Lifestyle Portal
A web portal is a web site that brings information from diverse sources in a unified way. On this case, mostly
the information that brings is female or even women daily news. From the fashion, lifestyle, entertainment until
the personal or private information such as love and sex life. Sample of the Female Portal:
http://www.cosmopolitan.com/ http://www.iconique.com/flash/
http://www.femalemag.com.my/ http://www.newyorkmoves.com/
http://www.femalefirst.co.uk/ http://fabandfru.com/
http://identitymagazine.net/ http://www.agendamag.com/content/
http://rookiemag.com/ http://online.wsj.com/public/page/magazine-index.html
http://powertochange.com/women/ http://www.pinkmemo.com/
http://www.womansday.com http://www.ivillage.com/
http://www.fimela.com/ http://femaledaily.com/
http://www.wolipop.com/ And a lot more.........
http://en.wikipedia.org/wiki/Web_portal (prepared for knowledge only)

5. Summarize
Market of Female Portal
With the female grow population and also combining the digital era. Female Online Portal can be the next big
idea. Not to forget, internet penetration in Indonesia increase years by years. I do interview with a few people
that mention that Female Online Market Portal can be huge in the next few years.
Shafika Haduri
ex-Senior Account Advertising Fimela.com
A lot of reader interest on lifestyle, fashion, and beauty. The most important part is about the news, can
we make it by ourself not just only copy and paste from other portal. One thing also about the layout ,
cause sometime the layout is represent the target of audience, how we do placing the ads, how to make
easier user to read even hours reading an article. For sure and honestly, the demand of the female portal
in Indonesia is quite big.
S. Rani
as Mom and Managing Director
Now all the female got alot spending time outside their house. Not even just for work but also do others
things. With digital trending almost all the people goes to digital and paperless. The female not just like the
fashion or beauty, but also they like Tips, Info for discount or sale, don’t forget sometimes Zodiac or
Horoscope is also important part. With the help from social media and blogger, Female Online Portal can
be daily suplement for female.
(prepared for knowledge only)

6. The Idea
Female Want
Not just a tips that female want sometime we can see that female also have discussion to a friends. Which is
we can have brand ambasor to present the tips. The purpose is “How to undestand what female want”. Beside
the regular other female portal such as fashion, beauty, lifestyle. When the user read some article and news
inside the portal, they not only can understand but also can spread the info, news, even the tips more viral
through the social media, blogger or just mouth to mouth. The second part is “How make the came when we
build it”. This is the simple aims of build an Plaza or Mall. When we saw a mall the developer is always thinking
how to make user came to the mall. The point is “Inside the mall have something that user want”. This concept
can be applied to an Online Female Portal, that inside the portal we give that the user looking for. So not only
regular daily news, but can be “What that do you wanna do today stuff?”.
Endless or Without Boundaries
The word “Endless” can be have no edges. But on this part I want to explain more about the communication.
How we can make an Portal that have two way of communications. So the unique point or the differentiate is
the user or the reader not only can read and knowing the info or news, but they can have two way
communication such as discussion or FAQ.
KISS
"K-I-S-S" redirects here. For other uses, see Kiss (disambiguation).
KISS is an acronym for the design principle articulated by Kelly Johnson, Keep it simple, stupid!.
Is already not a secret that our local market like it Simple and Easier. The way that I took is how to make the
user can be more simple and easier to read. It can be from the lay out or the others things.
http://en.wikipedia.org/wiki/KISS_principle (prepared for knowledge only)

7. Last but not least
Let’s Make It Happen
Thanks
This simple female online market reference source is prepare by:
J.T
+62 (811) 189-2842
jtdoank@gmail.com
skype: jtdoank
http://id.linkedin.com/in/jtdoank
http://jeanneoliverdesigns.com/blog/wp-content/uploads/2012/03/makerie3.jpg (prepared for knowledge only)