A presentation by Anne LaFond at the International SBCC Summit in Addis Ababa, Ethiopia, February 9, 2016. HCD methods and tools will: Create designer/program manager empathy Result in a good “fit” of interventions with end user desires, needs Result in end user buy in and sense of ownership Increase the pace of uptake Enable MNCH outcomes the effect of applying HCD related to: Empathy Fit Buy in/ownership Pace of ownership Outcomes

1. Human Centered
Design: Applications and
Influence in MNCH
Programming
Anne LaFond
John Snow, Inc. (JSI)
International SBCC Summit
Addis Ababa
February9, 2016

2. • ENCC: Adapting rapid prototyping
– Drawingon IDEO tools
– Designed basket of goods, health promoter model
• CCH and CBH: ThinkPlace Foundation
– Qualitativeinterviews, journeymapping, user
personas
– Community incentive(CBH)
– Mobile application modules (CCH)
• Maker
– Orientation toHCD (engineersand nurses),
Presentation and reflection on needs assessment
(engineers and nurses),iterative design of
equipment.
HCD & social
innovation

3. Overlapping
lenses in
human
centered
design

4. HCD methods and tools will:
• Create designer/program
manager empathy
• Result in a good “fit” of
interventions with end user
desires, needs
• Result in end user buy in
and sense of ownership
• Increase the pace of uptake
• Enable MNCH outcomes

5. 1. How were HCD
concepts, processes,
methods and tools
applied?
2. How were the results of
HCD concepts,
processes, methods and
tools translated into
intervention design?
Questions

6. 3. What was the effect of
applying HCD related
to:
• Empathy
• Fit
• Buy in/ownership
• Pace of ownership
• Outcomes
Questions

7. • Four case studies of
the use of HCD in
MNCH Programs
Methods

8. Fit Uptake
Outcome
Buy-in
Pace
Ownership
Empathy
Empathy of designersforthe
end userneedsand desires
duringthe designphase.
Indicatessome
positive,emotional or
behavioral reactionto
the model.
ex: I really like being
able to buy products
from the TBAs and
would recommend it
to my neighbors
Indicatesacceptance
and utilizationof the
model,referrals,
and/or social
franchise by the
TBAs or community
Indicatesthe rate at whichTBA services
are beingadopted by the community or
providedbythe TBAs that translatesinto
buy-inand ownership(rate of diffusion).
The ENCC model,referrals,
or social franchise are
addressingthe expressed
needsof the TBAs or the
community identified
through the applicationof
the DT appliedtothe
program development
Stage beyondBuy-In.
Emotional or behavioral
acceptance of the model
and further indicating
that this the program is
somethingtheywould
fightto sustain through
institutingstructures,
rules,and/or resources
Possible DT relatedoutcomes:TBAs
embracing newrole leadingto a change
in the community’s attitudes,
perceptions,andbehaviors.
Relationship of DTSI Themes: ENCC DRAFT
Unintended
Outcomes
Iteration

9. For more information about JSI’s
research, monitoring, evaluation &
health information work, contact
chime@jsi.com
Follow
@jsihealth