Callison MENA Master Planning Qualifications

1. Callison
Master Planning Qualifications
2010

3. TABLE OF CONTENTS
SECTION ONE
Master Planning
SECTION TWO
Firm Overview
CALLISON Arenco Tower, Suite 1201 Sheikh Zayed Road P.O. Box 126541 Dubai, UAE T 971 4 447 1166

5. Master Planning
IN THIS SECTION
Master Planning Overview
The Pearl – Qatar
The Pearl – Porto Arabia
Grand Heights
Cairo Festival City
Sorouh City
Marsa Zayed
North Africa Master Plan
Middle East Mixed-Use Projects
Chennai Master Plan
China Mixed-Use Project

6. Master Planning

7. Planning for Success
Informed perspective, lasting value
Callison’s experience master planning hundreds of mixed-use, corporate,
hospitality, residential, healthcare and retail projects in more than 30 countries
gives clients informed solutions to achieve leading edge positions in the
marketplace.
To create places with an immediate return on investment and long-term
viability, we work with our clients to balance developer, community and
municipality needs, including planning for flexibility and future growth.
From new neighborhoods in Cairo to Microsoft’s biggest campus project,
Callison’s process seamlessly integrates location, site conditions, economics,
zoning and entitlement requirements to create places that meet users’ needs
and achieve our clients’ financial goals.

8. THE PEARL – QATAR United Development Company
The Riviera of the Middle East
The Pearl – Qatar is a new 14 million-square-foot, $2.5 billion
island community off the coast of Doha, Qatar. Both a community
and a tourist destination, The Pearl is the result of increased efforts
to diversify the country’s economy. Built on a former pearl diving
site, its name pays tribute to its strong historical and cultural ties
to the sea. The exclusive island retreat will eventually house more
than 40,000 residents in an upscale, multi-cultural community. The
four-phase development comprises 10 distinct districts including
beachfront villas, elegant townhomes, luxury apartments, five-star
PROJECT DETAILS
hotels, marinas, retail and restaurant offerings.
SIzE
14 million sf
(1.3 million sm)
SERVICES
Master Planning
LOCATION Doha, Qatar

9. The Pearl – Qatar

10. THE PEARL – PoRTo ARAbiA United Development Company
Luxury living
As the first phase of The Pearl – Qatar, a $2.5 billion island
community, Porto Arabia provides a premier living environment.
Designed as the Riviera of the Middle East, Porto Arabia features
a waterfront boardwalk with retail and restaurants, multi-family
PROJECT DETAILS
residential housing and entertainment activities. In order to meet an
SIzE
aggressive timeline, Callison developed and delivered an extremely
31 Towers
fast-track schedule, completing all design phases in 18 months. In 4,800 Residential Units
the three years since completion of the design, the development’s 437 Townhome Units
3 Hotels
value has increased 85 percent. 1 million sf Retail and Commercial
6,378 Parking Stalls
750 Berth Marina
SERVICES
Master Planning
Architectural Design
Graphic Design
LOCATION Doha, Qatar

11. The Pearl – Porto Arabia

12. Grand HeiGHts Kuwadico
Taking life to new heights
Located in one of Cairo’s 17 new urban centers, Grand Heights
meets the need for housing in the fast-growing metropolis.
To provide a lush environment for living, the comprehensive
community plan includes an extensive system of parks, plazas and
open spaces affording regional views. A variety of villas and town
homes offer a choice of living spaces conveniently located near PROJECT DETAILS
retail, educational and sports amenities. To be built in four phases, SIZE
Grand Heights will be home to more than 14,500 residents. 3.8 million sm Total
(40.5 million sf)
1.8 million sm Residential
142,000 sm Sports Club
127,000 sm Retail
91,500 sm Educational Facilities
29,000 sm Medical Facilities
SERVICES
Master Planning
LOCATION Cairo, Egypt

13. Grand Heights

14. cairo festival city Al Futtaim Group Real Estate
Gateway to a new city
Callison is the lead master planner and design architect for Cairo
Festival City. The destination will become the premiere address where
local and international commerce intersect. Local businesses, residents
and visitors will experience a one-of-a-kind place that best represents
PROJECT DETAILS
their country, their economy and enhance their growing presence to
SIzE
the world.
2.9 million sm Total
382,215 sm Office
120,773 sm Retail
526,210 sm Residential
355,707 sm Hospitality
25,500 sm Institutional
77,980 sm Civic
30,913 sm Car Showrooms
SERVICES
Master Planning
Architectural Design
LOCATION Cairo, Egypt

15. Cairo Festival City

16. SOROUH CITY Sorouh Real Estate
Compelling combination
Capitalizing on the growing demand for housing and office
space in the greater Cairo region, Callison’s master plan for Sorouh
City features a variety of apartments and townhouses and a Class
A business campus. A park-like setting in concert with retail,
PROJECT DETAILS
dining and entertainment spaces are carefully planned to maximize
SIZE
adjacencies and provide a sophisticated level of amenities for the
42.3 million sf Total
middle-class population. As the community’s “front door,” a lake (3.9 million sm)
front pedestrian promenade further enhances the development’s 30.7 million sf Residential
4.3 million sf Office
market appeal. 1.85 million sf Retail
745,700 sf Hotel
3.6 million sf Parking
SERVICES
Master Planning
Architectural Design
LOCATION Cairo, Egypt

17. Sorouh City

18. Marsa Zayed Al Maabar International InvestmentsClient
Strategic planning for
economic growth
Callison’s conceptual master plan for Marsa Zayed, a $10
billion marina community that is the largest real estate project
in Jordan’s history, maximizes frontage on the Gulf of Aqaba
to create a vibrant mixed-use community. Part of the Jordanian
government’s initiative to double its tourism economy by 2010,
Marsa Zayed is designed to help fuel the country’s growth by
providing more than 300 yacht berths in a luxury marina, a
cruise ship terminal and a mix of hotels, apartments, villas and
townhouses for more than 50,000 people.
PROJECT DETAILS
SIzE
69 million sf
(6.4 million sm)
SERVICES
LOCATION Aqaba, Jordan Master Planning

19. Marsa Zayed

20. North AfricA MAster PlAN Confidential Client
Mediterranean green
Embracing Algeria’s rich natural heritage, the master plan
for this culturally and environmentally sensitive resort
community is designed as a destination for both local
residents and international tourists. Offering a diverse array
of accommodations, shopping, restaurants, golf, tennis,
boating and equestrian facilities, visitors will find endless
opportunities for entertainment and relaxation. Designed
with respect for the unique Mediterranean ecosystem as well
as the local community, the development blends seamlessly
into the landscape and minimizes energy and water usage.
PROJECT DETAILS
SIzE
2.3 million sm
SERVICES
LOCATION Mediterranean Coast, Algeria Master Planning

21. North Africa Master Plan

22. Middle east Mixed-Use Project
City by the sea
Because of Bahrain’s growing importance as an international
financial center, the master plan for this new city responds to
the need for a luxury destination. Rising above a waterfront
boardwalk and canal system, high-rise residential towers,
offices and boutique hotels foster an exclusive lifestyle. At the
heart of the development, a civic marina is an active business
center that becomes a vibrant evening scene.
PROJECT DETAILS
SIZE
4.2 million sm Total
(45.2 million sf)
10.9 million sm Residential
1.4 million sm Office
220,000 sm Retail
118,000 sm Hotel
SERVICES
LOCATION Karranah, Bahrain Master Planning

23. Middle East Mixed-Use Project

24. MIDDLE EAST MIXED-USE PROJECT Confidential Client
Connecting the past and the future
Guided by the principles of “connection, contrast and complement,”
this community is the first fully mixed-use waterfront district in its
area. Contemporary designs help to enhance the port as a gateway
to the city and position the community on the world stage. Low-rise
PROJECT DETAILS
buildings flanked by courtyards create an enjoyable experience for
SIZE
pedestrians, while monolithic high-rise towers capture breathtaking 15 million sf Total
city and water views. (1.4 million sm Total)
4.7 million sf Residential
2.8 million sf Office
2 million sf Hotel
2,004 Hotel Rooms
1,116 Residential Units
12,057 Parking Stalls
SERVICES
Master Planning
Architectural Design

25. Middle East Mixed-Use Project

26. CHENNAI MASTER PLAN
Delightful living
Encompassing group housing, villas, golf course and an
equestrian facility, this 370-acre master plan is inspired by a
garden of delight. An intertwining street pattern, emphasized
by vibrantly colored trees and plants, increases the park-like
atmosphere. Solar-powered cooling, rainwater collection
and natural ventilation promote energy efficiency custom to
Chennai’s humid climate.
PROJECT DETAILS
SIZE
2.2 million sm (23 million sf)
1,800,000 sm Residential
6,490 sm Clubhouse
45,090 sm Retail
40,400 sm Education
18,881 Parking Stalls
SERVICES
Master Planning
Architectural Design
LOCATION Chennai, India Landscape Architecture

27. Chennai Master Plan

28. CHINA MIXED-USE PROJECT Confidential Client
Teeing up an
international destination
Anchoring three dozen 18-hole golf courses, this town center
is the shopping and entertainment center for a 100 million
square foot master planned community. The first of the
development’s three town centers, its outdoor-oriented design
complements the surrounding tropical climate. Meandering
streets inspired by hillside villages, a man-made lagoon and
nearly one million square feet of pedestrian retail combine to
create an international tourist destination.
PROJECT DETAILS
SIZE
5.7 million sf Total
(530,630 sm)
1.5 million sf Residential
1.1 million sf Hotel
800,000 sf Retail
SERVICES
Master Planning
Architectural Design
LOCATION Hainan Island, China Brand Experience

29. China Mixed-Use Project

31. Firm Overview
IN THIS SECTION
Firm Overview
Rankings and Awards
Clients
Services

32. Callison

33. Creating Smarter Places
Design as a business strategy
Design transforms business. Callison creates places that
FOUNDED
1975
amplify market share for Fortune 500 companies and international
industry leaders with a design approach that drives business goals.
MARKETS
Mixed-Use
Retail Stores and Centers User driven
Hotels and Resorts
Residential
We design for people — customers, residents, guests, employees
Corporate and patients — to generate strategic returns for clients and emotional
Workplace
Mission Critical
returns for communities.
Healthcare
LOCATIONS
Global insight
Seattle Global experience enriches our innovation. We distill our best
Beijing
Dallas
practices worldwide and apply them to every project, whether in
Dubai India or Indiana.
London
Los Angeles Our designs create experiences where culture and commerce
Mexico City
New York
intersect, crafted with insightful design and an informed
Shanghai business perspective.

34. RANKINGS AND AWARDS
Tommy Hilfiger Greenbelt 5 Harvey Nichols – Grand Indonesia
2010 ICSC World Architecture
Award of Merit Interior Deisign Firms – Ranked #2
A.R.E.
Royal Hawaiian Center
Outstanding Merit
Honolulu, Hawaii
Tommy Hilfiger 2008
New York, New York ICSC Asia A.R.E. – NASFM
Gold Award Department Store of the Year
Chain Store Age
Greenbelt 5 Seibu Grand Indonesia
Honorable Mention – Soft Lines
Manila, Philippines Jakarta, Indonesia
Tommy Hilfiger
New York, New York Interior Design Chain Store Age
Green Giants – Ranked #4 First Place – International Dept. Store
DDI
Design Leaders – Ranked #2 Seibu Grand Indonesia
MIPIM ASIA
Jakarta, Indonesia
First Place
ULI Asia Pacific
Greenbelt 5 Building Design and Construction
Award of Excellence
Manila, Philippines Top 50 Architects – Ranked #3
Greenbelt 5
Manila, Philippines Puget Sound Business Journal DDI
Largest Architectural Firm Design Firm of the Year
VM+SD
Retail Design Firms – Ranked #2 Design Leaders – Ranked #1
SADI
New or Renovated ICSC
2009 Department Store Award of Merit – Innovative
Harvey Nichols Design Development
Building Design and Construction Jakarta, Indonesia Southlands
Top 50 Architects – Ranked #3
Aurora, Colorado
VM+SD
Chain Store Age Retail Design Firms – Ranked #1 ICSC Asia
First Place – Outlet Store
Silver Award
Cole Haan Factory Stores First Place – New Full Line Dept. Store
Trinoma
Multiple U.S. Locations Harvey Nichols
Manila, Philippines
Jakarta, Indonesia
DDI
NAIOP – Washington State Chapter
Design Firm of the Year Award of Merit – Specialty Store
Office Development of the Year
Design Leaders – Ranked #1 T-Mobile
Microsoft – Bldgs. 37 99
Multiple U.S. Locations
Redmond, Washington

35. Rankings and Awards
Microsoft Swedish Executive Health Center Royal Hawaiian Center
Puget Sound Business Journal NAIOP – Washington State Chapter NASFM
Ranked Largest Architectural Firm Sustainable Development of the Year Best Overall Department Store
Westlake Terry SOGO
SADI Seattle, Washington Osaka, Japan
Renovated or Expanded Power Center
Royal Hawaiian Center SADI VM+SD
Honolulu, Hawaii Honorable Mention Retail Design Firms – Ranked #2
Harvey Nichols
Honorable Mention Dubai, United Arab Emirates World Architecture
Seibu Grand Indonesia Retail Design Firms – Ranked #1
Jakarta, Indonesia VM+SD
Retail Design Firms – Ranked #1
VM+SD 2005
Retail Design Firms – Ranked #1 World Architecture Chain Store Age
Retail Design Firms – Ranked #1 First Place – Open Shopping Center
First Place – New Full Line Dept. Store
Alderwood Mall
Seibu Grand Indonesia
2006 Lynnwood, Washington
Jakarta, Indonesia
DDI DDI
First Place – Service Retailer
Design Leaders – Ranked #1 Design Leaders – Ranked #1
ATT
Multiple U.S. Locations Healthcare Symposium Healthcare Symposium
Distinction Awards Distinction Awards
World Architecture
User-Centered Design Award Team Design Award
Retail Design Firms – Ranked #1
Swedish Medical Center Swedish Eastside Medical Center
Executive Health Screening Center Issaquah, Washington
2007 Seattle, Washington
User-Centered Design Award
Building Design and Construction Healthcare Environment Award St. Charles Medical Center
Top 50 Architects – Ranked #3 First Place North Tower Addition
Swedish Medical Center Bend, Oregon
Chain Store Age
Executive Health Screening Center
Brand Reinvention NASFM
Seattle, Washington
Payless ShoeSource Grand Prize – Food Retailer
Multiple U.S. Locations ICSC Oil Vinegar
Innovative Design Development Dallas, Texas
DDI
Jordan Creek Town Center
Design Leaders – Ranked #1
West Des Moines, Iowa

36. CALLISON CLIENTS
Microsoft Greenland Group Harrods
Abercrombie Fitch / Hollister CB Richard Ellis HSBC
Aekyung Company Inc. China Vanke HP
Agilent Technologies Chico’s Hammes Co.
Al Mabaar China Merchants Group Harrods
Al Rajhi China Resources Company Harvey Nichols
Al Tayer Group Coach Hermes
Ann Taylor Coldwater Creek Hilton Worldwide
Apple Cole Haan Hines
ATT David Yurman Hugo Boss
Ayala Land Inc. Electronic Arts IBM Corporation
Bank of China Emaar Properties IKEA
Barclays Equinox InterContinental Hotels Group
The Blackstone Group Equity Office Properties Intrawest
The Body Shop Expedia Inc. Ivanhoe Cambridge
The Boeing Company FedEx JCPenney
Brookfield Asset Management Inc. Franciscan Health System Jones Lang LaSalle
Cabela’s GAP Inc. K. Raheja Corp
Capital Health Goldman Sachs Group KeyCorp
Cascade Healthcare Community Greenland Group Kimco Realty Corporation
Catholic Health Initiatives GS Retail Co. Ltd. LG

37. Callison Clients
The Boeing Company Harvey Nichols Sorouh
Latham Watkins Port Authority of New York Swedish Medical Center
LEIBER Printemps T-Mobile
Liverpool Raffles Hotels Resorts The Taubman Company
Lotte RED Development Tommy Hilfiger
MAC Related Urban Development Trammell Crow
The Macerich Company Rustan’s Unitech
Madison Marquette St. John United Development Company
Majid Al Futtaim Samsung Urban Retail Properties
Marriott International Schnitzer West Vail Resorts
Microsoft Seibu Department Stores Ltd. Victoria’s Secret
Mission Hills Holding Co. Shinsegae Co. Ltd. Vulcan Inc.
Nakheel Simon Property Group Wachovia Corporation
NBC Universal Sisters of Providence Health System Walton Street Capital
Nike Inc. SOGO Department Stores Ltd. Wangfujing Department Store Co. Ltd.
Nordstrom Inc. Sorouh WellPoint Health Networks
Oberoi Starbucks Wells Fargo
OfficeMax Starwood Hotels and Resorts Worldwide Westfield Shopping Centers
Palacio de Hierro SunCor Williams-Sonoma Inc.
Payless ShoeSource Sun Hung Kai Properties

38. CALLISON SERVICES
FlatIron Crossing Hongyi Plaza ATT
ARCHITECTURAL DESIGN PLANNING DEVELOPMENT GRAPHIC COMMUNICATION
Feasibility and Concept Design Urban Planning and Feasibility Environmental Graphics and Wayfinding
Design through Construction Site Planning and Master Planning Logos, Identity Programs and Graphic
Documentation Standards
Entitlements and Investor Packages
Repositioning, Renovation and Packaging, Print and Marketing
Remodeling Landscape Planning Materials
Sustainable Design (LEED Certified)
PROGRAM MANAGEMENT BUSINESS AND REAL ESTATE
Global Rollout Delivery CONSULTING
INTERIOR DESIGN
Market Feasibility and
Store Planning and Design Site Feasibility and Adaptation
Strategic Planning
Visual Merchandising and Expedited Entitlements and
Site Evaluation and Selection
Fixture Design Construction Management
Site and Lease Negotiations
Workplace Innovation Strategy
BRAND EXPERIENCE
Programming and Standards Customer Research and Benchmarking PURCHASING
Development
Furniture, Fixtures and
Brand Development and
Space Planning and Tenant Planning Equipment Specifications
Customer Experience
Prototype Development and Cost Estimates, Pricing and Sourcing
Brand Communication Strategy
Repositioning and Naming Receiving, Warehousing and Installation
Medical Planning